• Bon Vivant "Grater Card" (2013) :28 (Brazil)
    I kind of want one. This would come in handy for sure. However, my wallet would smell like cheese. And then I'd want to eat my wallet.
    11, May 2013

  • Yedioth Aharonot - Historical front pages in the right spots - (2013) (Israel)
    This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939. At bus stops near historical sites, the posters displays the front page of the newspaper from the historical event that happened there. Yitzhak Rabin's assassination, the siege of Tel-Aviv, Israels biggest social protest in 2011, Madonnas concert, bombings during world war two. Lots of history, very local and effective as...
    10, May 2013

  • Liseberg amusement park's ad campaign offends Greece
    Oh yeah, the above ad showing crying children with the lines: "Some children will have to go to Crete / Mallorca / Italy this summer" offends the Greeks. Dagens Nyheter reports that the Swedish Embassy in Athens has received a letter of complaint. The complaint wasn't about the unoriginal Jill Greenberg style of using crying babies / kids, even if it's been done to death. The Cretan Hoteliers are unhappy with the Swedish ads, because it's saying kids would be happier in an amusement park than...
    10, May 2013

  • Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)
    Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance. We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music...
    10, May 2013

  • Sorry.
    Today I read two interesting posts. One in which I was mentioned. Whee hee. I'll save that for last though. The first post over on Taki's Magazine comes from Vice Co-Founder Gavin McInnes, called The 10 Most Horribly Racist Ads that Aren't Remotely Racist. On the list of course is the The Tyler The Creator Mountain Dew ad.
    10, May 2013

  • Kate Moss bares all in St. Tropez global ad campaign
    She's not going naked instead of wearing fur for PETA, she's not protesting women's rights, she's just showing off a nice tan for the glamourous tanning lotion St. Tropez. How refreshing. “I’m so excited to be working with St. Tropez,” Moss says in a statement. “I’ve been using the products since they started and it’s really a trustworthy, cool brand.” says Kate Moss to People in an article which is basically an ad for St Tropez mousse and tanning mitt.
    10, May 2013

  • McDonald's Chalkboard Menu - Changes twice a day - (2013) Poland
    McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.
    10, May 2013

  • Zenonade - Wood / Fire - (2013) :30 (Czech Republic)
    How relaxed do you get from drinking this relaxing drink? So relaxed that you think it's a great idea to go to an Ikea-like store to buy your flat-packed fire wood. Weird destructive relaxed.
    10, May 2013
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