When the headline: "Abercrombie and Fitch Would Rather Burn Clothing Than Donate to Those in Need" caught Greg Karber's eye, he knew that he had to gave a “brand readjustment” to Abercrombie & Fitch. He dashed off to goodwill and asked for "the douchebag section" to find and buy as many Abercrombie & Fitch items they had. Bag full of Abercrombie & Fitch clothes he then heads to skid row where here gave the clothes away to homeless people. Abercrombie and Fitch want "the attractive all-American kid" wearing their brand and told Salon in an interview that "a lot of people don't belong in our clothes."

“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

Mike Jeffries to Salon.com

We all know what people would do for a Klondike Bar. But tasty treat Mikado is testing your will power Pvlov-style by showing you what may happen if you dare give in.

Results include: having to rock a crying baby to sleep. Getting stuck in a movie theatre behind a big haired due. There are 40. One for each chocolate-covered stick.

Either my wi-fi is slow, or the bandwidth is intense because the load time between each one was redonk. Fun idea, though.

Client:
MIKADO
Brand Management : Emilie Chambert-Kirchhoffer, Marie Bescond, Laetitia Pardessus

Agence:
BUZZMAN
- Directeur de Création : Georges Mohammed-Chérif
- Directeur général : Thomas Granger
- Planneur stratégique : Renaud Berthe

New encoding/uploading app makes uploading video to the web quick, simple and error-free.

Laguna Niguel—Simian, the global leader in creative workflow and media management solutions has announced the release of the Simian Real Time Video Encoder™, a groundbreaking app that makes it simple to simultaneously encode and upload any size video file to the cloud. Available free to Simian users, the new app reduces the complexities involved with encoding and uploading video files to a single drag-and-drop operation. Even large files can be quickly uploaded to Simian. The app also ensures optimal playback.

At the beginning of this year, USC's Annenberg Innovation Lab head Jonathan Taplin conducted a story to find out just how much money from advertising is supporting pirate websites, and who were the biggest supporters

Unsurprisingly, Google was ranked number two of the top ten ad networks that placed the most ads on pirate websites.