Reddit's secret plan for ad domination
So there I am, minding my own business when a slideshow falls into my hands. What's this? It has unicorns, rainbows and kittens, it must be from that questionable subreddits "front page of the internet", giant fun time-suck known as Reddit. Indeed it is, and with it Reddit shows off their numbers and tells you why you should summon the front page of the internet with your online ad budget....
Clio award student win this year, was already a Clio award interactive win last year
It's been a while since I badlanded stuff, despite seeing badlanders every day, as I find it's no fun unless there's an interesting twist to it. Leave it to Badland-ninja Joelapompe to nudge me with this pairing. Students win Clio silver for the same idea that got a Clio bronze the year prior. Twist!
Here's this years student winner. Organize your desktop with Ikea, they say. Download this app & presto, you've now got your music in a fancy bookshelf.
Nike just pulled it: The Boston Massacre T-shirt
Non sports nerds take note: The “Boston Massacre” phrase has been used to describe a late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees.
This is what the Nike shirt referred to, but in light of the Boston Bombings and following intense manhunt, a blood splattered shirt seems a bit morbid and in bad taste. Just to show how quick a brand can react, Nike has pulled the shirts from their online stores and are recalling them from all physical locations as we speak. They took immediate action last week, right after the marathon, to remove the product.
ESPN’s Darren Rovell tweeted the news a few hours ago:
IBEW Local 103 billboard in Boston today taunts with one word: COWARDS
The IBEW Local 103 headquarters, which is right off the well trafficked I-93, has an electronic billboard where they usually display messages of news or political nature, depending on what they're up to. Today it had one word.
COWARDS.
Don't mess with Boston, people. Just don't.
Red Bull air drops crates of drinks onto VCU campus
It's time for finals and partying all night, it's time for giving 110% always. It's college time and thus time for Red bull, apparently. Students stroll into campus in the morning to find air dropped crates of Red Bull to help them survive. Praise the Red Bull saviors, or you know the student brand manager who is making an exra buck by dragging crates of this stuff around. Remember when students were saving Louis Vitton? And Yale law students didn't seem to realize that they were being pawns in a guerilla advertising scheme? If that's true, then I guess everyone will seriously believe that these crates were air dropped into campus.
DDB needs people - You have six seconds to sell yourself on Vine
DDB Brussels are looking for a few good people and ask you to submit your application as a six second Vine gif, so if you have an Android you're just too different, man.
The Fast Forward ad that appears when you skip ads on your DVR - Markenfilm vs VW
The other day, a non ad person (I presume) and upstanding human being had a brilliant idea and tweeted it.
If advertisers were smart, they’d make a silent, slow-motion commercial that runs at normal speed when you fast forward through it on a DVR.
mOcean challenges Tosh because apparently they don't have work to do
Three Writers. One Office. No Effects. This is all I know as we're tweeted this link to a video of three writers having a blast in the office playing office hoops. They bounce the balls off each others heads, they bounce the balls off walls, they use all the geometry skills they have to bounce balls here there and everywhere, and into the hoops. It looks like they're having a grand ol' time at work. They set this to dubstep, which is hard to forgive because that ship sailed and we blew it up over Cthulhu's lair. And then.. There's the VO. He has the perfect VO voice... but it's what he's saying. "Bring it Tosh". Tosh? The rape joke comedian?
The Saturday Evening post reprints Mad Men era ads from their magazine.
The Saturday Evening Post have dug up the Mad Men Era Ads that once ran in the post, as a reminder that they are America’s oldest magazine, and they are big fans of Mad Men on AMC. The ads are delightfully bold in color, graphic in their use of white space, and stereotypical with their gender norms, which is what the sixties suburbia was all about. A coffee that is "husband pleasing", a smoke that ain't too dry but just right? Thems were the days. It's quite fun to look through, so give it a whirl. And if you are a Mad Men fan here's a bonus, The Saturday evening Post interviews creator Matt Weiner too.
Illuminati Taps Mother New York as Agency of Record
Great news from Mother New York who just won another prestigious client. I'll just quote the entire release;
"April 1, 2013- After nearly 237 years with their current agency, The Illuminati has named Mother New York its new agency of record. Creative duties for the account shifted after a pitch that included five undisclosed agencies.
To date, The Illuminati brand has followed a subtle advertising strategy that has included teasers on US currency, branded partnerships with world leaders and other non-traditional campaigns.
While some close followers have recognized the work, awareness has remained low according to The Illuminati, with less than 2% of the population acknowledging the organizationʼs efforts, despite the nearly $200 billion the group spends in annual media.
Artists to TBWA Chiat Day and American Eagle: Screw You
As you'll recall, American Eagle and Ghost Beach worked with TBWA to create Artists Vs. Artists: an "edgy," campaign that asked people to take a stand on music piracy. Wink wink.
Well, this just got sent to our inbox.
The most creative facebook posts of brands - oh hello brand persons.
So heads of creative hotbeds, like Ted Royer of Droga 5, and Gerry Graf founder of "Ragu-parents-have-sex" famous Barton F. Graf 9000 have a collection of the most creative facebook posts from brands.
Eric Silver of Silver + Partners loves this Pantone post (and who doesn't?)
Rob Reilly of CP+B appreciates pitch-perfect tone of voice in the words of Mayhem in this post here.
Oneminutebriefs now have their own website with all the one minute solutions
Over on twitter OneMinuteBriefs have for five months been sending out short briefs that need to be responded to in one minute. Now One Minute Brief have their own blogspot oneminutebriefs.blogspot.co.uk where all the witty photoshopped and roughly-drawn replied to their briefs are collected.
John Hegarty to brands: "Mind your own business."
Over at AdAge we find that Sir John Hegarty has a contrarian view on big data, he doesn't want brands to know everything about him. Who does, really, when you think about it? Is it any of Nike's business how often I don't go to the gym? My mother is my travel agent for guilt trips thank you very much.
Ladies on twitter explain to @atlassian that men can not be "pretty"
THIS JUST IN: MEN CAN NOT BE "PRETTY" - so I have been fooled all these years when I've longingly let my eyes linger on the pretty men I've seen. Where did I learn this fact that men can not be pretty? In this here tweet from @atlassian which caused ladies all over twitter to frown at them for using the word "pretty" to describe a server.
I am confused now. Men can't be pretty. David Letterman shouldn't have called Sandra Bullock a handsome woman either then I suppose, but he did and she is a handsome woman.
Black smoke, white smoke... now pink smoke over the Vatican
USA today and everyone else asks Is that Pink Smoke over the Vatican? And yes it is, no not the 2011 documentary called "Pink smoke over the vatican", but a smoke protest that is happening all over the world, including down in Florida. Using breast cancer & Barbies signature color, these ladies of faith want women priests to be included at the top in the Catholic church. A stunt that worked rather well when you see the miles of press it has generated.
Twinkies have survived the Mayan apocalypse and bankruptcy
They're baaa-ack! Hostess Twinkies are back, they'll return by this summer says the new owner who I imagine keeps rubbing his hands together like Mr Burns knowing full well that this news will dominate the media for weeks to come.
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” Daren Metropoulos, a principal at his family's private equity firm, told Reuters in an email on Tuesday.
“We look forward to having America's favorite snacks back on the shelf by this summer.”
Vimeo introduces "Vimeo on demand" with a 90/10 revenue split
Vimeo introduces Vimeo on Demand, a way for creators to 'sell' (or rent out) their film clips to their audience directly.
Vimeo On Demand, a totally open platform that enables you to sell your work directly to your audience. If you’re a Vimeo PRO member, you can distribute your work the way you want, with all the power of Vimeo’s HD player, easy-to-use tools, and wildly passionate audience.
Tina Turner FINALLY graces the cover of Vogue (Germany)
Tina Turner graces the cover of Vogue Germany in April, and this is unexpected. No, I'm not going to talk about this being unexpected due to her age (73 for those keeping score at home), as I grew tired of the Tina Turner is rock-grandma schtick already during her private dancer comeback era. No, I'm going to say it's unexpected as this is the first time Tina Turner has graced the cover of Vogue. I'm sorry, you've had everyone from Beyoncé & Adele to Rihanna and Lana Del whatever on the cover but
Dear angry anonymous Agencyspy commenter.....
Click this link to see what The Supply reckon the angry anon agencyspy commenter should do. Sage advice really. Also good to know, the supply will supply you with the perfect team for you project if you want them to.
Related: Warm wishes from the nastiest commenters in Ad Land and the ad hominem attacks series:
The ad hominem attacks on the ad critics: Dave Trott thinks you're a little child
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