news from the front

Suicide by car: now clean emissions Hyundai join Citroën & Audi in Badland

dabitch's picture
Posted by dabitch on 18. April 2013 - 1:35

Remember Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be? Well it still isn't what it used to be, or perhaps this gag is becoming so common this is the new normal - everyone with clean emission cars fail at suicide.


Updates! one more suicide by car - this idea was done as far back as 1997, but wait! There's MORE Suicide by car ad idea officially older than dirt!

Roger Brings The Laughs In Image Campaigns For Lifetime TV's "Preachers' Daughters" and "Dance Moms"

PriyaPR's picture
Posted by PriyaPR on 17. April 2013 - 17:26

Following Lifetime TV's buzz-worthy "Maniac" spot for "Dance Moms," LA-based mixed-media production studio Roger recently reunited with the network to create a new series of promos for "Preachers' Daughters." The brand-new reality documentary series premiered on March 12th. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions).

AT&T's kids talk vs Ally bank and that free pony - so easy even a kid would Badland it

dabitch's picture
Posted by dabitch on 16. April 2013 - 20:28

Adweek has a an article up : How AT&T Got Kids to Make Some of the Year's Best Ads where they talk about BBDO's "comic gold" campaign for AT&T, who shot it, how it's made and all that nitty gritty you like to read.
Last week an adgrunt tipped us to how similar AT&T's funny kids are to Ally banks funny kids back in 2009. I didn't feel up to posting it then, but now that I haven't been called "bitter" in about a week it feels like you don't love hate me no more so here we go, a semi-badlander.

The most authentic brand solidarity message you'll see today

kidsleepy's picture
Posted by kidsleepy on 16. April 2013 - 17:23

Sports teams spend their time contemplating the best way to kick the ass of their opponents. And yet when a national tragedy strikes, the organizations that compete with each other are the ones showing their support.

But it wasn't just Chicago. The Montreal Canadiens, perhaps Boston's biggest and longest running sports rivalry, held a moment of silence for The Boston Bruins.

Dove hires forensic sketch artist to portray women how they see themselves

dabitch's picture
Posted by dabitch on 16. April 2013 - 15:46

Dove and Ogilvy Toronto have stopped trolling art directors/designers, and returned to the original idea of changing women's minds on how they see themselves - quite literally this time. Gil Zamora is a forensic sketch artist, a skill whereby he can make a portrait based on someones description. Women describe themselves to Gil, and later a complete stranger describes the same woman. When these ladies see the portraits of how they see themselves vs how other people see them it's a revelation.

Rachael Taylor spoofs Eva Herzigova's "Hello boys" with "G'day boys" in TBWA/London billboard

dabitch's picture
Posted by dabitch on 15. April 2013 - 19:06

Eva's cleavage was revealed in 1994 for Wonderbra, and was recently voted the most iconic ad image of all time. The ad myth has it that this billboard caused several car accidents too, just like the Anna Nicole H&M lingerie ads did in Norway a year prior, but like most press myths this is most likely hype. This billboard was right outside my advertising school in Vauxhall (above D&AD) at the time, and the only one us students weren't trying to deface to make it better.

McDonald's apologizes For Big Mac 'You're Not Alone' mental health scam ad

dabitch's picture
Posted by dabitch on 15. April 2013 - 17:14

The headline "You're Not Alone" coupled with a stark image of a woman covering her face, as if in despair, clearly parodies the usual PSA look. The subline "Millions of people love the Big Mac" and the toll-free number make it clear it's for McDonald's, and not some stress caused depression. These ads appeared all over Boston subway system last week, amused people were sharing photos of them on social media, and somewhere a creative team was likely high-fiving each other as this is the type of thing that does well in awards. But.... everyone I know has a big but... the ad was not approved of by McDonald's.. What what! Ghosts ads in the USA, say it ain't so?

Questions for Gioni's Revenge campaign

kidsleepy's picture
Posted by kidsleepy on 11. April 2013 - 5:22

There's been a lot of talk about the silly condiments spanking the people as revenge campaign all over the interwebz. No doubt you've seen it. We've posted about it, too. We've had questions for Milan advertising agency Alch1m1a.
Questions that no one else has asked. So we will be the first:

Question: did this shit even run, since it's nowhere to be found on your website?

Question: (which comes from a hat tip): Since Kami Tora is a very prominent manga/hentai artist, did it ever cross your mind to I don't know, maybe not make it so obvious you traced the image (minus nut sack) of the same dude gettin' his butt spanked?

LOGAN Designs Immersive Museum Exhibition, Spectacle: The Music Video

trust's picture
Posted by trust on 8. April 2013 - 20:02

LOGAN, the award-winning bicoastal creative studio, takes a step into the exhibition space with Spectacle: The Music Video, a traveling museum show designed by Alexei Tylevich and the LOGAN team.

Imgembed: fights online piracy with easy and awesome image search

kidsleepy's picture
Posted by kidsleepy on 4. April 2013 - 17:06

Hailing itself the new standard for fair online use, Imgembed is a bright beacon in a sea of content theft. The site which is in Beta, hopes to table the content theft argument by making a site that is both fair, and easy to use.

You search for your image, find one, copy and paste it to your blog or wherever, and the attribution automagically appears. This you can feel safe and secure and honest in knowing you haven't violated any rights. Plus they're free to use for a whole bunch of impressions. And let's face it. Your samey blog of fashionista photos and Liz Lemon gifs aren't generating that much traffic.

But if you're a business, or narcissistic enough to believe so, you can also pay for more impressions.

Zesty Guy Gets Around - suggestive spokesperson for both Sauza Tequila and Kraft

dabitch's picture
Posted by dabitch on 4. April 2013 - 16:15

So it seems the same actor who plays The Zesty Guy in Kraft Salad dressing's new campaign is also making it with Sauza tequila in the exact same way.

The Brand Equality Social Experiment is over. What did we learn?

kidsleepy's picture
Posted by kidsleepy on 30. March 2013 - 6:07

Just a few days after it launched, the Brand Equality Tumblr site is done with its "social experiment." Which, by the way, was a phrase I wish never entered our lexicon. It sounds like another way of saying "psychologically messing with your minds." Semantics, right? Perhaps Humpty Dumpty was right in saying "When I use a word, it means whatever I choose it to mean. Neither more nor less." But when I hear "Social Experiment," I think of manipulation. Which is what I hate most about this career.

What Vampire Weekend taught us about brand loyalty

kidsleepy's picture
Posted by kidsleepy on 29. March 2013 - 17:50

Over at Pitchfork comes an article that Saab owners are in a tizzy because of a new video and promo shots featuring a Saab 900 on fire.

Sorry. That should be former Saab owners, since the cars were sold to the band's production company for the video. But once a Saab owner always a Saab owner.

Air Serv partners with Feed My Starving Children

kidsleepy's picture
Posted by kidsleepy on 28. March 2013 - 15:17
photo: @kidsleepy

You ever stop at a gas station and see those air pumps and you're like, wait, why does it cost 75 cents for air when a mechanic would do this for free? Seems as if one air providin' company is using some of the money for good.

I've never seen one of these in L.A. but I'm traveling for work and I spotted this on the east coast last night. The company, Air Serv are responsible for providing air to more than 65,000 locations. As part of their Air For Charity program, they're donating $100,000 per year for five years, directly from the profits of the machines, to a charity called Feed My Starving Children.

Dublin mural / street art ads - an ad agency dedicated to just that.

dabitch's picture
Posted by dabitch on 27. March 2013 - 17:42

Rabbitholepromotions has an Instagram acct, showing off the work that Rabbit Hole does. THey're an ad agency that does street murals as advertising. Yep, like the AIDES and Red Cross ad murals except you know, for real. Murals are interesting, they have vastly different looks around the world northern Irish murals used to be mainly supporting a political point of view, remembering the fallen, and that sort of thing. Nice to be far enough away from that to suddenly have murals used as colorful splashes of ad-space instead.

CCO and CD from JWT India resign over Ford ad controversy

dabitch's picture
Posted by dabitch on 27. March 2013 - 5:57

An update to the news about the misogynist Ford ads with Berslusconi, Hilton and Schumacher gagging their enemies and sticking them in the trunk.... Heads have rolled at JWT India for the tasteless campaign.

Bobby Pawar, JWT India's chief creative officer & managing partner, as well as Vijay SimhaVellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, have been asked to resign.

A statement from JWT India reads:

Sweden's Language Advisory drops the word "ungoogleable" from list of new words - because trademark

dabitch's picture
Posted by dabitch on 26. March 2013 - 21:32

According to pretty much every news outlet under the sun, Sweden's Språkrådet, the government authority language Council of Sweden's official language planning agencies, has decided to drop the new word "ogooglebart" from the list of new words 2012, after pressure from Google.
Or, rather, after Google, in defending their trademark according to trademark law, asked them to define Ungoogleable as "unable to find via a google search" instead of the generic "net search". In Swedens Government Radio news the journalist speaks directly to Ann Cederberg, the new boss of Språkrådet. Ann Cederberg explains (and this is my translation):

Corporate sponsorship vs. Integrity: Choose a side. (Updated)

kidsleepy's picture
Posted by kidsleepy on 26. March 2013 - 19:23

Songs, which describes itself as a service-oriented music publishing company, licenses a lot of cool bands for commercials, movies, TV promos, and the like. Bands like Junip. Sleigh Bells. And Ghost Beach. Songs was instrumental in securing a licensing deal for “Miracle” as part of the return of American Eagle’s ongoing “Project Live your Life,” campaign.

“Project live Your Life” is more than a crowdsourced campaign. Okay, no it isn’t. It’s totally a crowdsourced campaign.

This from American Eagle's website.

Find some photos

Yet another "cheating husband" billboard advertises something - & it starts a Billboard meme

dabitch's picture
Posted by dabitch on 26. March 2013 - 3:28

Yo Daddy's , an ice-cream shop and winebar (what?) in Greensboro, North Carolina is as focused with their advertising efforts as their business establishment concept, and they put the old "angry wife announces she caught cheating husband on billboard" idea on a digital billboard to attract some PR, buzz and customers. We've seen the cheating wife spends large chunk of money on billboard before several times, and one advertised court TV which actually makes sense. Selling a frozen ice-cream slash wine-bar shop with this idea, a little less logical.

Wild(child) Misbehaves in Honor of Women’s History Month

trust's picture
Posted by trust on 25. March 2013 - 17:35
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