news from the front

Altoids go sour

errol's picture
Posted by errol on 1. July 2002 - 11:20

Remember those "curiously strong" mints? With posters that you were just dying to collect? Doesn't Altoids sound like some gross-out internal organ?

(read more for smashing posters)

Lilt's oddessy

cjwindows's picture
Posted by cjwindows on 22. June 2002 - 14:51

lit have spoofed levi's oddessy in a very funny ad featuring its famous laughing ladies.The ad needed permission from bbh to be shown,as it uses a exact copy of the music from the original ad.
The ad also features a play on the levi's engineered jeans tagline

LILT-ENGINNERED for summer

they've even taken it one step further. The making of the ad has also been spoofed - both are availible at www.eatmail.tv (you need to register)

The return of the Pets.com sock puppet?

claymore's picture
Posted by claymore on 19. June 2002 - 0:53

Hey. Sometimes truth is stranger than fiction...

Sex doesn't recall.

dabitch's picture
Posted by dabitch on 17. June 2002 - 16:27

Well scientific american is regurgitating that old report that shows "both violent and sexual content impaired memory of ads for men and women of all ages".

Moral of the story, place your ad amoungst the sports, not on sex in the city.
The report says nothing about sexual or violent conent in ads impairing the memory recall of the shows around them.

New Republic is not under the Radar

James_Trickery's picture
Posted by James_Trickery on 14. June 2002 - 3:09

New republic find that Daniel Perl Snuff film, is a commercial.

"This is a political advertisement, pure and simple."

apple preaches to the unconverted

dabitch's picture
Posted by dabitch on 10. June 2002 - 17:50

You probably caught the headlines, apple uses former windows users in testimonial ads where they describe how they felt once they switched to mac. created by "the thin blue line" director, this story headlines in NYT and various puter geared online newsources.

In one commercial, a man describes his windows PC era as "being stuck in an unhealthy relationship". Apple wants you to switch lovers.

Is this the campaign that will convince those pesky PC users? ;-)

anti-spam measuments on your page

dabitch's picture
Posted by dabitch on 24. May 2002 - 16:37

Alistapart just published one of their entertaining step by step tutorials on how to mask your email away from nasty spambots, whilst allowing other visitors to see it.
A must read for anyone who is working on their portfolio page.

Wall Street Journal Redux

Robblink's picture
Posted by Robblink on 10. April 2002 - 17:30

On April 9, the Wall Street Journal went to the newsstands with a new redesign. With the addition of color graphics and a new section called Personal Journal, it is the newspaper's first design change since 1942.

Not terribly exciting news for us adgrunts...however, the trade campaign announcing the redesign is great. They are spoofs of other publication layouts such as tabloids, teen mags, car mags, comics, women's mags, etc.

The $21 million ad campaign was created by Goodby, Silverstein & Partners and the WSJ's new tagline is "Business. And the business of life.

Click read more to view the semi-complete print campaign.

Flour Mill faced loss due to low-cut Levis ad

dabitch's picture
Posted by dabitch on 23. March 2002 - 17:23

In the story involving Zuckerman & Co. Flour Mill, their wall, a media company called Hotzot Yetzira, and a 1040 sq. meters large poster of Jennifer Lamira in low-hanging Levis, the happy ending is that the ad will no longer grace the wall of the flour mill overlooking the Ayalon expressway in Tel Aviv.

David Bresler, CEO responsible for the marketing and this ad called the 'censoring' of it a "public problem."

"The ad appeared in Western Europe, with 300 million conservative people who didn't have a problem with the ad."

Maybe it wasn't the picture, maybe it was it's size. Anything that big, is an eyesore. Read more in the Jerusalem post.

Death to advertising as we know it.

dabitch's picture
Posted by dabitch on 21. March 2002 - 12:55

The gamers who play gory games out there are not easy to shock. In fact Acclaims new advertising campaign for (PS2) Second coming is likely to be very well received. The second coming is a game where the dead walk the earth again - so where else would they advertise but on actual tombstones?

Test Drive the new Jeep Online

caffeinegoddess's picture
Posted by caffeinegoddess on 20. March 2002 - 20:19

Check out the new Jeep 4x4 EVO2 Web-based video game, where you're given the chance to win a 2003 Jeep Wrangler Rubicon, a trip or a Jeep mountain bike.

Consumer interest in the game resulted in increased traffic to the Jeep Web site by nearly 85,000 people in the first three weeks with more than 20,000 consumers registering for the contest since it debuted last month, said Jeep representative Heather May.
(Read more)

Largest group of Radio Listeners

caffeinegoddess's picture
Posted by caffeinegoddess on 20. March 2002 - 18:29

Radio listening is highest among professional, upper-income adults, according to initial findings in Arbitron's RADAR 72 Radio Usage Report.
Top-line results from the media and marketing research company's report found that in a typical week radio reaches 99% of adults who hold a professional or managerial position and have a household income of $50,000 or more.

(click to read more)

Advertising Hall of Fame

caffeinegoddess's picture
Posted by caffeinegoddess on 20. March 2002 - 18:18

The American Advertising Federation inducted four members into its Advertising Hall of Fame Tuesday, March 19th at a ceremony in New York's Waldorf-Astoria.

The new inductees were Katharine Graham, former chairman-CEO of The Washington Post Co.; Charles D. Peebler Jr., chairman emeritus of True North Communications; Hal Riney, chairman-CEO of Publicis & Hal Riney; and John Smale, retired chairman-CEO of Procter & Gamble Co. and former chairman of General Motors Corp.

Now in its 53rd year, the Hall of Fame is administered for the industry by the AAF. Each of its inductees receives a "Golden Ladder" trophy, which carries the inscription "If we can see further, it is because we stand on the rungs of a ladder built by those who came before us."

Incentive Enough?

AnonymousCoward's picture
Posted by AnonymousCoward on 13. March 2002 - 0:00

And you thought getting a free ticket was neat?

US Airways announced on Monday their lastest frequent flyer award program is a trip aboard a sub-orbital passenger space ship.

No worries on getting the required 10 million frequent flyer miles, as flights are not planned until 2004.

A Twisted Ploy for Ratings?

AnonymousCoward's picture
Posted by AnonymousCoward on 8. March 2002 - 16:41

Viacom-owned US TV network CBS is broadcasting footage, filmed by two French brothers, of the horrific scenes of the terrorist attacks on September 11, as witnessed by New York firefighters. The two French brothers had been allowed to follow and film a firefighter in his first six months on the job at a fire station near the World Trade Centre.

The program has fierce opposition from some victims' groups and fire fighters who think the timing of the broadcast, airing on Sunday, the day before the six-month anniversary of the tragedy, is insensitive.

(Read More)

Mutha Trucka! - Slammin' the Caddy

claymore's picture
Posted by claymore on 6. March 2002 - 4:29

This link here brings you to the most beautifully sardonic product review I've ever seen -- it's for the beast unveiled in a spot during the Superbowl - the hot dang Cadillac pickup truck! (Lead from Metafilter.)

Back to basics?

caffeinegoddess's picture
Posted by caffeinegoddess on 1. March 2002 - 13:36

RETURN OF THE MICHELIN MAN
Campbell-Ewald Revives 100-Year-Old Ad Icon
February 25, 2002By Jean Halliday
DETROIT (AdAge.com) -- The Michelin Man returns to play a prominent role in the first work from Campbell-Ewald, Warren, Mich., for tire maker Michelin North America, Greenville, S.C.

Back in Black?

Robblink's picture
Posted by Robblink on 1. March 2002 - 0:36

During the 70's, 7Up had a successful ad campaign with Tony Award winning director and actor Geoffrey Holder. He was the "cool, crisp and clean" Uncola Man. The campaign was a wild success.

Click read more for more about 7Up spokespeople....

Absolut Sarcasm

claymore's picture
Posted by claymore on 28. February 2002 - 2:26

....or perhaps it's sarchasm...

Who else? The Onion. Nuff said.

Thoughts on 2002SuperbowlAds.com ?

Shrinkle's picture
Posted by Shrinkle on 15. February 2002 - 15:10

What do you all think about:



www.2002SuperbowlAds.com


The site charges for access to full screen broadband intensive ads. The site claims to be the highest quality online.

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