A russian court has banned all gay pride parades for one hundred years. M&C Saatchi and Stockholm Pride parade have a solution, they invite y'all to GO WEST, and the funtastic pride event in Stockholm instead. Using that website you can compose your tweet-invite for #GOWEST, which is then automatically translated into Russian. In addition, your location for this particular tweet is changed to a random location in Russia in an attempt to reach as many Russians as possible.

We all know what people would do for a Klondike Bar. But tasty treat Mikado is testing your will power Pvlov-style by showing you what may happen if you dare give in.

Results include: having to rock a crying baby to sleep. Getting stuck in a movie theatre behind a big haired due. There are 40. One for each chocolate-covered stick.

Either my wi-fi is slow, or the bandwidth is intense because the load time between each one was redonk. Fun idea, though.

Client:
MIKADO
Brand Management : Emilie Chambert-Kirchhoffer, Marie Bescond, Laetitia Pardessus

Agence:
BUZZMAN
- Directeur de Création : Georges Mohammed-Chérif
- Directeur général : Thomas Granger
- Planneur stratégique : Renaud Berthe

This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show’s lavish after party at NYC’s Bowery Hotel.

ideasbymusic.com don't have a website, sort of, but they did arrange a visit from Google Street maps team, so you can wander about their office and find easter eggs like that red tricycle and the man-eating toilet. The shower might be a man-eating shower too, there's blood there....

Ogilvy Chicago want you to know that unlike you and your endless stupid buzzfeed posts on Facebook, Ernest Hemingway was a real man who did real things.. But now, Hemingway can add a little bit of globe-trotting manly awesomeness to your site, thanks to The Hemingway Hijacker.

Just sign up and for one day your Facebook page will be littered with photos, check-ins and, I assume, tersely worded status updates.

While I appreciate alliteration, I'm not sure giving consent is tantamount to "hijacking," but you know. Whatevs.

Looks like MLB The Show are one of the first to use Vine as an advertising media space, by creating special animations of baseball plays for their favorite "baseball influencers" as well as fans of the show. They're like animated baseball cards.

MLB The Show is currently releasing video baseball cards utilizing Vine, which is the first of its kind.

They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.

Oh hello new media being used in unexpected ways, Wolverine 3D starring Hugh Jackman just released their teaser trailer on Vine. Mangold tweeted it out too, calling it a (- *inhale* -) "tweaser". A twitter teaser. Maybe tomorrow when they release the full trailer he'll call it a twailer. Or maybe he'll realize that he sounds like Elmer Fudd and will just stop it.

The tweaser. vine.co/v/bDExaiMjJ1F

Over at The Hill comes an excellent and informative opinion piece written by Sandra Aistars, Executive Director at The Copyright Alliance .

In it, she points to the fact the head of the United States Copyright Office is thinking it might be high time to update the U.S. Copyright Law which hasn't changed since Gerald Ford was President. (For the uneducated, that would be 1976.)

Think about that for just a second. In 1976 there were no mobile phones, no mp3 players, no tablets, no real home computers except for the rich and geeky. No wifi.No Napster/Limewire/Megaupload/PirateBay. No cd's. No disks. Etc.

REJOICE hashtag addicts, you can now add too many hashtags to your instragram, Twitter, facebook and twitter feeds. Kidsleepy reported on Facebook latest dick move, as facebook are happy to keep walling their garden but if anyone else has a great idea, they'll adopt it. Now Flickr has added hashtags to their app, which you'll notice in the latest update. They also introduced #FlickrFriday which allows you to compete in Flickr's weekly photo challenge - all the with the help of a wee hashtag.

Two uni students who had the idea "Would be cool to play a video game on that" when they saw the electronic billboard across the square from their school, actually did hack that billboard to play space invaders last week. The billboard company responded by giving them free iPads.
“This has never happened before, but we appreciate the fact that these guys have, in a charming way, pointed us to this huge problem,” Slobodan Petrovic, the manager of the billboard ad company, DPC said to Kurir-info.rs

OH MY there's a bit of a tiff erupting between the big online players, as EBay Inc one of the largest online marketplaces just released a study that questions value of Google's main ad service. Established brands such as eBay, Amazon et al don't get more customers from paid search results than they otherwise would have. They have an online following that they already sell to, and online marketing channels doesn't bring in new customers, just the one who would have searched eBay anyway.

Captain obvious has made the app we've always wanted, and you can download it at hater-app.com or from the iTunes store. With Hater you can share all the things you hate with the people you love. Like waiting in line at Intelligentsia on Abbot Kinney, man don't we hate that? Spread the negative vibes, show people just how first world blasé you really are about things, click "dislike" like a manic depressive. I'd not hate to make a proper review on this but I cant't and I honestly hate this; it's not available on Android yet. I hate that all new apps are iOS/iPhone first. You supposed early adopters aren't adapting very fast on the os&hardware you use, aye? Meh.

To celebrate 75 years of expertise, Polaroid Eyewear has revamped its website and kicked off a 360° campaign, courtesy of New York and Berlin based agency KKLD.

It's all very clean and simple and stylish.

PROTIP: You might check into the fact that the youtube video embedded on your site is so low-res it looks blurry. See image four. I don't think you were going for irony there, were you?

Over at DunkinDonuts facebook page there's an app that allows you to be photobombed by Avery Bradley. You can also win celtics tickets (on 4/16), a fully loaded DD Card, an autographed basketball and more stuffs if you participate in the sweepstakes. It's simple, just pick an appropriate pic of Avery that'll work with your existing image, then Instagram-filter it and share with your friends and see how many people actually fall for it. *snicker*

Not funny? Fine. Then make Avery Bradley photobomb Beyonce at the inauguration. See if I care how cray cray you get.

Seattle bar "The 5 Point Cafe" bans the Google Glasses at their establishment with this nicely designed symbol an an announcement on facebook. Declaring themselves the first bar to ban the Google Glass, they bought themselves miles of press while simultaneously branding their bar as 'seedy and a little notorious'. Woo! Never mind how many private and government run cameras their average patron will pass on their way to the bar, we don't want these Google-gadgets filming us too! Ever stood in a urinal next to a guy wearing these?

At SXSW Google unveiled a talking shoe. Their ad innovation program “Art, Copy and Code” just birthed sneakers that can talk your ass into getting off that dang couch. ABC news spoke to Aman Govil, the lead of the advertising arts team;

"If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy," Govil explained. "Now if you give that copy to an interesting copywriter, you could give the shoe personality. One shoe could be the trash-talking shoe."

Nutella's facebook page is currently celebrating international women's day with a pic of Nutella high heels and handbags... because this is of course all we women wish for. We are a gift to the world, and when we gift things to ourselves it's shoes...

BBDO Moscow has created All For Bear, to help save polar bears.
As you know, ice in the arctic is shrinking. Between that and pollution and poaching, it is thought the polar bear population may halve itself by 2050. Thankfully you can do something about it. Sign up through social media, click on the blue sea, donate some real money and "save a bear."

Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.

Head on over to All For Bear for some feel good low-engagement clicking!

Client:

WWF Russia

Victor Nikiforov Head of programms

Alexander Evgrafov Head of online

Maria Vinokurova Media officer

Referer spam has been around since at least 2002 when Wired wrote "When the spam hits the blogs" and even interviewed little ol' me about it. The nuisance was taking off then, and as many blogs had automatically updating link lists on their blogs these might have been the ultimate target. Because honestly now, one person checking their logs on occasion does not a great target make. Similar tactics are used to do trackback spam, which then allows the spammed link to appear in the targeted blog.
Back in 2002, this is what Pollak said:

Remember this? Cuckoo for Instagram likes? Then download firegram, right now at Techcrunch? That was the rolling start of a good idea™ designed to solve one wee problem Instagram had. As people maxed out their hashtags, searching "sunset" brought you thousands of sunsets but also junk that had no sun at all in the image, making searching tags ever more useless. Why are people tagging so much? To get likes. And on night it dawned on iAdam that if he made an app that people could only choose one tag for the photo, but then blast it, making the image end up in the top 150 in searches for that tag.. attention-seekers will get their fame and people looking for sunsets will get that. Awesome!