Avery Bradley photobombs YOU via Dunkin Donuts
Over at DunkinDonuts facebook page there's an app that allows you to be photobombed by Avery Bradley. You can also win celtics tickets (on 4/16), a fully loaded DD Card, an autographed basketball and more stuffs if you participate in the sweepstakes. It's simple, just pick an appropriate pic of Avery that'll work with your existing image, then Instagram-filter it and share with your friends and see how many people actually fall for it. *snicker*
Not funny? Fine. Then make Avery Bradley photobomb Beyonce at the inauguration. See if I care how cray cray you get.
Café bans use of Google Glass in their establishment.
Seattle bar "The 5 Point Cafe" bans the Google Glasses at their establishment with this nicely designed symbol an an announcement on facebook. Declaring themselves the first bar to ban the Google Glass, they bought themselves miles of press while simultaneously branding their bar as 'seedy and a little notorious'. Woo! Never mind how many private and government run cameras their average patron will pass on their way to the bar, we don't want these Google-gadgets filming us too! Ever stood in a urinal next to a guy wearing these?
Google's bluetooth enabled shoe can trash talk your lazy ass
At SXSW Google unveiled a talking shoe. Their ad innovation program “Art, Copy and Code” just birthed sneakers that can talk your ass into getting off that dang couch. ABC news spoke to Aman Govil, the lead of the advertising arts team;
"If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy," Govil explained. "Now if you give that copy to an interesting copywriter, you could give the shoe personality. One shoe could be the trash-talking shoe."
Nutella gives us hazelnut high heels on International Women's day.
Nutella's facebook page is currently celebrating international women's day with a pic of Nutella high heels and handbags... because this is of course all we women wish for. We are a gift to the world, and when we gift things to ourselves it's shoes...
WWF: All for Bear
BBDO Moscow has created All For Bear, to help save polar bears.
As you know, ice in the arctic is shrinking. Between that and pollution and poaching, it is thought the polar bear population may halve itself by 2050. Thankfully you can do something about it. Sign up through social media, click on the blue sea, donate some real money and "save a bear."
Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.
Head on over to All For Bear for some feel good low-engagement clicking!
Client:
WWF Russia
Victor Nikiforov Head of programms
Alexander Evgrafov Head of online
Maria Vinokurova Media officer
Referer spam still going strong - but who checks these days?
Referer spam has been around since at least 2002 when Wired wrote "When the spam hits the blogs" and even interviewed little ol' me about it. The nuisance was taking off then, and as many blogs had automatically updating link lists on their blogs these might have been the ultimate target. Because honestly now, one person checking their logs on occasion does not a great target make. Similar tactics are used to do trackback spam, which then allows the spammed link to appear in the targeted blog.
Back in 2002, this is what Pollak said:
How Instagram killed Firegram
Remember this? Cuckoo for Instagram likes? Then download firegram, right now at Techcrunch? That was the rolling start of a good idea™ designed to solve one wee problem Instagram had. As people maxed out their hashtags, searching "sunset" brought you thousands of sunsets but also junk that had no sun at all in the image, making searching tags ever more useless. Why are people tagging so much? To get likes. And on night it dawned on iAdam that if he made an app that people could only choose one tag for the photo, but then blast it, making the image end up in the top 150 in searches for that tag.. attention-seekers will get their fame and people looking for sunsets will get that. Awesome!
The end is nigh: Twitter announces their advertising API
Twitter has created an advertising API for those pesky promoted tweets that sneak into all the fun trend and your feed in general. Now, the first five partners who are currently bilding on this API and tested it with a select groups of their clients are Adobe, HootSuite, Salesforce, SHIFT and TBG Digital.
Funny Guy Fieri fake menu-site full of plagiarized twitter jokes.
Welcome to the latest funny-har-har on the intarwebs which is the domain-joke GuysAmericanKitchenAndBar that developer Bryan Mytko bought because GuysAmerican did not. Then they proceeded to fill the menu with tres funny jokes poking fun at Guy's style of cooking. Example:
Deep fried snake with a printed out picture of David Lee Roth stapled on it and a sparkler sticking out of each eye. Served with a side of Bud Light you have to wring out of a Hawaiian shirt.
This was announced on twitter and people applauded, laughed, and sent virtual high-fives to Bryan.
Amnesty International censors your tweets
Has your twitter feed been inundated with black bar-style censored tweets from your advertising friends?
If you haven't already figured it out, it's a new social media initiative promoting freedom of speech and whatnot. Head over to an Amnesty International microsite Tweet Censurado so you can see what your tweet would look like if it had black bars over it.
Interesting awareness concept, I guess. But censorship from governments doesn't look like this. Instead they just block internet access.
If you had partnered with Twitter to 'shut down' for a day to approximate what it really feels like,
More brands compromised on twitter - now it's MTV / BET & it's faked
This is actually getting tedious, but here we go again, now MTV's twitter account has been hacked and it's... awkward. BET has been hacked too. Why, it is as if someone was faking it.
Some say it's been easy password guessing, but here's whet we can say for definite as outsiders: all of these accounts have twitter in common. This makes it Twitters brand issue more than anyone elses.
Hacked Twitter accounts in the past 2 days: @bet, @jeep @mtv @burgerking.Twitter taking a beating in brand reputation.
Jeep on twitter copy-cat hacked: "Just Empty Every Pocket - Sold To Cadillac"
Remember yesterday when Burger King turned into McDonald's on twitter? Well today Jeep is suddenly taken over by scriptkiddies who are basically doing the exact same thing as the Burger King / McD cracking posse. None of these stunts are as funny as when Patrick Carney turned into Justin Bieber on twitter which is the gold standard of twitter-trolling now. I can't help but feel that the @Jeep & @Burgerking identity brand-swapping is a little bit inspired by that and a sudden discovery of a java exploit.
NIVEA UK: A date to remember.
Nivea U.K. presents a totally interactive experience in which you can mess up someones' date. If you don't click on anything it sort of plays out and is silly. If you do click on things it plays out and is silly.
I think the silliest part though is the insane amount of product placement. it's the only thing I'm going to remember. I mean you're watching the ad on the NIVEA's youtube channel, I think you have a grasp of who is selling you something. But just in case you don't, the waiter actually pulls out some Nivea during the pre-roll instructions on how to interact with the site phase.
You know, because waiters are always carrying around body spray and deodorant for women.
It's about as subtle as a hurricane.
Credits:
Bang with friends app isn't totally anonymous, a link will reveal who uses it.
Want to know which one of your facebook friends uses the supposedly anonymous "bang with friends" app? Just click this link and all will be revealed. Yes bang with friends isn't as anonymous as you thought, and this valentines day I predict many breakups caused by people in relationships finding their significant other using this app. Hoo boy, some people out there are in trouble. Not my friends though, the only one I know who uses the app is an outspoken single cougar who also runs a porn-site, so no surprises there.
LOGAN and Conscious Minds Bring Calvin Johnson, Alex Morgan, Neymar Jr. and Allyson Felix into Animated Games for Nike+
LOGAN plunges Nike+ users into a spectacular post-apocalyptic ice storm of a world with two 6:00, fully CG, stylized character-animated games featuring a cast of top athletes – NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix – and promoting a new line of weather-resistant clothing.
Tool and Under Armour Challenge Fans to Out-Ray Ray Lewis at this Year’s Super Bowl
Get a chance to have a verbal throwdown with NFL legend and Under Armour athlete Ray Lewis. In celebration of Ray’s career and advancement to Super Bowl XLVII, Under Armour and digital production company Tool, have created a website that allows you to see how you stack up against Ray.
LCBO: The Configurator
Cossette launches Gentleman’s League Configurator for the Liquor Control Board of Ontario. (LCBO)
This microsite slash experiential website slash steampunk hangout helps men plan parties in a gentlemanly fashion. Because men are totally known for planning. And being gentlemen. Especially when getting blitzed.
When you go to the site, you can choose your booze and the configurator will make suggestions on what the ideal cocktail to make would be, as well as what food to eat with it, and a worthy occasion to celebrate. Then you can create a custom invite etc. and boy does that seem like a lot of work to get blotto.
Curbing youth Speeding with Flash Driving Game
Youth speeding in New Zealand is a problem. So Clemenger BBDO and digital shop Resn set out to help the New Zealand Transport Agency do something about it.
Before playing Flash Driving Game you're prompted to sign up with Facebook. The goal is simple get to each gate as fast as you can. The driving is quite hard and when you get to the last stage of the game, you learn why the game is called Flash:
You crash. And your life flashes before your eyes through your Facebook photos. I tried it, and even though I knew it was coming, the results were still eye opening.
"Listen to help" - raising money for the hearing-impaired via sound on Spotify
Listen to help is a unique Spotify track that aims to raise money for Sound Seekers, a charity dedicated to helping deaf and hearing-impaired people in the developing world.
Click on this spotify link if you have Spotify, the place that as you know pays artists only a fraction of a cent per play, and is thus worse for artists than the big bad music corps of yesteryear everyone wants to stick it to. Indie labels can't really afford being on spotify.
IBM has a tumblr, ibmlr.tumblr
IBM has a tumblr, complete with animated gif's like all the hip ones, it's at ibmblr.tumblr.com. In their tumblr they brag about the little laptop doohickey aka trackpoint, ancient time recording machines, and the Space Shuttle Endeavour’s orbiter avionics are among the many many things that IBM has patents on, and they are all displayed here. The idea is of course to spread the smarts of IBM among the tumblr community, but since nearly everything is headline "IBM was here" and I see no funny cat gifs so I wonder how far it'll spread.
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