Southern Comfort spoof ad budgiewalk raises money for children's hospital

dabitch's picture
Posted by dabitch on 13. December 2012 - 23:18

Enamored with that Southern Comfort commercial where the man who has 'gotta be me' struts his stuff along the beach in a bathing suit and leather shoes, a a group of students from the University of Sheffield suddenly had the bright idea to do their own version when Pete sort of volunteered to recreate it, as long as some money got raised for the local children's hospital (and he got a bottle of Southern Comfort).

BKWLD Finds Inspiration in Social for Drexel University

trust's picture
Posted by trust on 12. December 2012 - 0:40

Inside all of us is a wild thing.” So reads one of the inspirational quotes in a series of 16 shareable cinemagraph-style digital videos that BKWLD developed for Drexel University and Misfit.

Auto-Graph bot collects 3,000 signatures in support of the Coalition for the Homeless - by DraftFCB

dabitch's picture
Posted by dabitch on 11. December 2012 - 7:00

DraftFCB has set up an Auto-Graph card, and if you hit up ourgiftfromyou.com you can sign it, then watch the sharpie-armed bot scribble your name on the wall in support for the coalition of the homeless.

The project has collected signatures from Draftfcb employees, clients, and friends in cities around the world, including Warsaw, Kuwait City, Shanghai, São Paulo, Perth, Vienna, and Chicago - it's only lacking yours now.

Verizon FiOS sets up direct line to santa, polar bears interrupt

dabitch's picture
Posted by dabitch on 7. December 2012 - 22:10

Verizon FiOS and B-Reel have created a direct line to Santa. It works much like the subservient chicken, except with more pixels, where you can type in various replies to Santa's questions and he'll respond in a manner that's tangentially related.

Meanwhile a polar bear breaks into the wrapping paper warehouse, and santas elves keep calling to report on the escalation of this incident. When I suggested to Santa that he should install a lock on that warehouse door, he acted like an old deaf man and said "Ho ho ho, no no, we wouldn't want anyone peeking on presents, now would we?" Props for realistic touch caused by pure luck and lack of response-options.

Talk to Santa here.

Agency/Digital Production Company: B-Reel

Gevalia wants to teach Americans how to "fika"

dabitch's picture
Posted by dabitch on 30. November 2012 - 20:51

I am highly amused by this, Gevalia, the Swedish coffee has entered the US market with success, and are now trying to teach Americans Swedish. The Banner campaign is asking people to "take a moment to enjoy your next fika". Fi-wha? Ah you see "fika" is both a Swedish verb and noun, it's pronounced "fee-ka", and it means to have a coffee-break usually eating a sweet bread or sandwich with the coffee. Simply suggesting "a fika?" can be an invitation to friends to join you at a café, while a "fikapaus" is a scheduled break in the work day where you drop everything to enjoy a cuppa and a bit of a chat.

Google launches Ingress - and you are their digital serf (while playing a great AR game)

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Posted by dabitch on 16. November 2012 - 7:09

Awesome news guys, Google Launches Ingress, a Worldwide Mobile Alternate Reality Game, and we can all join in with our smartphones. With your phone in hand “you’re like a rat in a maze on the phone” as Hanek said to allthigsD, but when you get home to your computer you can have a larger view of the game map. The game itself involves a lot of physical activity, as players have to get out and walk to play it (though driving isn't forbidden). Meanwhile your phone sends GPS data back to Google.. tick... tick... tick. "Turn right on Bedford street...

Weavesilk: warning, it will eat up most of your day

dabitch's picture
Posted by dabitch on 13. November 2012 - 18:44

We used to do Friday Flash fun when exciting flash games and nifty sites appeared. Nevermind that it is Tuesday, it's time to point you to Weavesilk, where every move you make is mirrored and the music is a nod to Eno's airports.

Warning, don't do this if deadline is nigh. Before you know it, an hour has passed.

Why doesn't MTV show music videos anymore?

dabitch's picture
Posted by dabitch on 11. November 2012 - 23:52

The old question "why doesn't MTV show music videos anymore?" gets one rantalicious hilarious response in "Ask a Network Head" (which honestly should be a real show, gosh darnit). The response? "That question is literally old enough to drive a car!" rants the MTV exec while pointing out that "the generation that steals music, is the generation that complains MTV doesn't show music anymore". Ooooh, burn.

However, it fails to answer another age old question ... "If MTV isn't about music anymore, why do they continue to identify themselves as Music Television?"

Ad trap: The wee box that can kill every online ad - if you sponsor it

dabitch's picture
Posted by dabitch on 11. November 2012 - 20:02

Here's the Kickstarter idea that might kill the internet: AdTrap "and the internet is yours again" needs to raise $150,000 in order to launch into full production. They have managed to make a simple device that, once plugged into your router, effectively removes ads from the web pages, games and film clips you watch online. Be it with your laptop or iPad. They went straight to hardware to solve the ad-blocking issue specifically to be able to block ads from all devices logged on, as software blocks is only applicable to the computer, or even the browser it is installed on.

Windows 8 has an easter egg consumers might hate: Advertising space in the OS

dabitch's picture
Posted by dabitch on 11. November 2012 - 2:08

Owen at Owened has taken a few screendumps of Windows 8, and shows that there's ads within the operating system. Yep, the OS itself is now an advertising media. The OS you (we hope) bought and paid for. The ads are in the apps Microsoft explained at Advertising week 2012, and ad execs are loving the idea. Why not, within a personal computer, the ads (in the apps) might be able to get a little more personal......

Red Cross profile pic campaign will break your avatar apart and put it back together again

dabitch's picture
Posted by dabitch on 4. November 2012 - 18:39

If you donate some money to the Red Cross via whenthingsfallapart.org, they'll take over your profile pic. First it will break your avatar apart, and you'll look a right mess on twitter, as if humpty dumpty had a great fall. No worries, Red Cross will soon put it back together again. As they do.

The Last Debate : Make Romney or Obama say anything you want on twitter

dabitch's picture
Posted by dabitch on 1. November 2012 - 19:03

At The Last Debate you can tweet words in the POTUS mouth. If you tag it #speakRomney, the tweet will appear to come from Mitt Romney on the site. Tag it #Speakobama and resident prez Obama seems to speak it. It's already filled, unsurprisingly, with countless tweets of Obama calling Romney his bitch, and other equally childish pointless tweets. Created by the German digital agency Synamics, the idea seems to be to have people bring up topics close to their heart, but the result (since it's not filtered) will be just a lot of cussing. Stefan Jasper from German Synamics worked on the idea with the Swedish digital creatives who know where to find the twitter API, Christoffer Åhlén and Philip Hovensjö.

Evian's app makes music from your twitter timeline

dabitch's picture
Posted by dabitch on 30. October 2012 - 22:37

Wow, everyone is playing with twitter and music these days it seems. Perhaps annoyed by the constant standard beep in tweetdeck, Ad agency Ned Ludd in Paris created this android & ipad app that turns tweets into drops falling down on your screen. You can blame this thing for my lack of updates today, I was having too much fun. Drag and drop some objects from the left panel onto the main scene of the app, and each time a tweet will touch one of them, you'll hear a little sound. Now you can make music with your tweets. The Evian bit? Stay young - and you are if you keep playing with everything like an ADD kidlet.

Download the app here.

Facebook's promoted posts: "Give us money or only 15% of your friends see your stuff"

dabitch's picture
Posted by dabitch on 25. October 2012 - 23:18

POP QUIZ HOTSHOT - Do you want to build someone elses social network, have your data (and info patterns) sold to advertisers, and have to pay to promote your posts so that your pals can see your latest sarcastic update? Have I got the facebook for you. Act now and I'll throw in the Brooklyn Bridge.

JFK Presidential Library Launches Interactive Documentary Marking 50th Anniversary of Cuban Missile Crisis

trust's picture
Posted by trust on 16. October 2012 - 20:47

Boston, MA – October 16, 2012 – The John F. Kennedy Presidential Library and Museum today announced the launch of an interactive multimedia documentary marking the 50th anniversary of the Cuban Missile Crisis. Narrated by Matthew Modine, www.cloudsovercuba.com, will go live at 8am EST on Tuesday, October 16 – exactly 50 years after Soviet missiles were discovered in Cuba – allowing audiences around the world to experience an immersive documentary that depicts the full story of the crisis in riveting detail, while also offering a thought-provoking, fictional “what if” scenario to this tense standoff.

Solve media : the type-in captcha that makes people remember your sales-phrase

dabitch's picture
Posted by dabitch on 12. October 2012 - 23:05

Solve media are captcha's that fight 'banner blindness', as the phrase you make people type could be your selling point. And you all remember what people told you when you were a kid; if you want to remember something write it down. So here you can have captchas making people type anything from "choose Jif" to "yadda yadda yadda" and "all the adnews not fit to print". Why not.

As a publishers there's advantages as well, for one thing the graphs on your end are clear and quickly updated, allowing you to see which site of yours is performing better (if you have several).

BKWLD Takes Teens On A Graphic Robo-trip

trust's picture
Posted by trust on 3. October 2012 - 23:38

A teen wakes up, shaky, disoriented, covered in blood and vomit. The last thing he remembers is slamming a bottle of DXM cough syrup (robo-tripping) in a pre-party binge. An urgent text message sends him to his Facebook page, where the night’s carnage plays out across his timeline – photos of puke-splattered cars and toilets framed by appalled comments from assorted friends. Bits of the wild night return to the teen in fragmented memories: stumbling, puking, and the angry reactions of his peers.

Volvo trucks create entire site.. on Ebay.

dabitch's picture
Posted by dabitch on 20. September 2012 - 5:27

Tired of the "sites on Instagram" and "sites on Pinterest" release? It's so last spring. No worries - I got this for you from Volvo Trucks: "So we created a whole site for the truck… on eBay. In fact, it's the first site created on the platform, ever.". How very retro somehow. Digital Hipster, even. Wary of firsts, I am though, I bet someone did this before.

Tobacco Body: 358 Helsinki.

kidsleepy's picture
Posted by kidsleepy on 10. September 2012 - 22:59

If you're still smoking in 2012 you are most likely believe you're hopelessly addicted, or you're a teenager trying it out for the first time.

To convince the latter to throw the smokes away, Finnish agency 358 Helsinki teamed up with
Cancer society of Finland to get rid of the 1980's health posters and outdated materials and give the dangers of smoking a badly needed digital update.

Introducing: Tobacco Body.

Teachers can now show how tobacco wreaks havoc on the body on an Ipad. And hopefully it'll freak the hell out of students when they see all the harm cigarettes do to their bodies in ways they probably didn't know.

BETC DIGITAL brings us the hybrid graphic novel for Peugeot

dabitch's picture
Posted by dabitch on 8. September 2012 - 16:49

Click on over to Peugeot Hybrid4 graphic novel, which is a bit like letting the computer screen read a wordless comic book for you. They call it "a hybrid online experience at the intersection of comic books and screen". In it we see the nimble and swift heroine dashing, climbing, jumping and backwards-flipping her way through the night in a way Batman would envy, only to find that she's not alone when she arrives home. Each one of her terrain-defying moves has an equal in the Peugeot Hybrid4 car, which is shadowing her every move.

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