Snapfish: make a real HP printed book from all of your facebook photos (and some of your friends pics too)
HP have built an app called Snapfish which is a very sleek and clever way of making your most popular facebook photos into one lovely bound real-life book. Hit up socialpicsbook.com to see it in action. One thing I must point out, all you professional photographers out there, and all you people uploading lots of pictures of your kids, remember that these images can be shared, and thus your pictures end up in someone elses book. If you're not cool with that, don't upload to Facebook.
OMG another First Of Its Kind™ moment on Twitter. In this case, it's a race for followers on Twitter. For a chance to win an Audi A4. Okay not win it, win a free one year lease on it.
Anywho, the first person to get 2500 new Twitter followers, wins! The contest started today and there's only like a little under 7 hours left right now according to the clock countdown thingy.
It's simple. Just sign up and keep track of your followers! Not on Twitter, because that would make sense, but on PfaffTweetRace.com. A micro site for Pfaff Auto, and handy dandy data collector to boot!
Buy your internet a drink today, the WWW as we know it officially turns 21 today. The drink should probably be "assisted suicide", that's Everclear, Jagermeister and Jolt Cola served as a shooter and it'll make you gag in a fashion that sounds reminiscent to the brrr-DING-DING-TWANG we oldies know and still hate.
See, it was August 6, 1991, at a CERN facility in the Swiss Alps that Tim Berners-Lee published the first-ever website, which was a helpful page on how to use HTML and the WWW. You can see a later copy of that page here the 1992 version, which had a few more helpful links on it.
So we're landing on Mars. Again. Back in September 1997 when NASA's Mars Pathfinder landed and we tried to watch this via a shitty dialup from the BBDO offices, I never quite did get a good explanation as to why Mars bars weren't latching on to the worldwide exploration anticipation with ads congratulating NASA, when they had such a perfect name for it? I guess it was because we didn't have the fast-acting world of social media back then, and investing in print ads with a diffuse ROI wasn't a clients favorite way to spend money. These days quite a few brands play in the social media arena.
Seems that Pinterest and Instagram are still in fierce competition on who is going to be advertisers favorite this month, and so far Instagram is looking like they have the more interesting ideas.....
First up, Paper Denim & Cloth is re-launching this week with a new collection on Wednesday live on Instagram. The fashion brand, which has been dormant for the last few years, is making a comeback with a new Spring/Summer 2013 ready-to-wear clothing line.
Paper Denim & Cloth believes fashion should be democratic, less about a particular style, and more about men and women bringing their own style to life. It’s inclusive and authentic.
BBH Barn Team Waffle, which is half of the BBH Asia/Pacific 2012 intake of creative interns, are all up in arms about their anti-trafficking persona being removed from Linkedin. So much so, they've posted a plea to Reid Hoffman on tumblr begging him to reinstate the ad. The "ad" that was a fake profile on Linkedin, that befriended (oh, I'm sorry, networked), with a bunch of creative professionals on Linkedin.
Our idea was simple: the more connections the profile made, the more people we would have educated about the issue. Ultimately, it’s a matter of public awareness.
Your idea was spam.
Look, I get it. As an agency, you want to be hip and cutting edge. As an agency, you want to showcase your work while simultaneously show off your awesome web-skillz. This is why we have Grey on Facebook, Holler Sydney on Pinterest and Tribal DDB on Instagram. And now, Africa creates a dead end website on Pinterest.
Mullen has decided to jump onto the catvertising* bandwagon, and now all their work on their homepage is found via kitteh-cat gifs. Aaaaaaw, kitteh!. When the epic fight between "cats" and "dogs" began at the dawn of internet-time and the advent of folksonomies, we always knew that the tag-cloud for "Cats" would surpass "Dogs". Now we can't click any given tab without running into felines. The internet is officially made of cats, not a series of tubes. Perhaps cats in tubes!
We've seen the "one weird trick" a "housewife" or "Mom" discovered that cures fat abs, wrinkles and all sorts of yellow teeth. Now they've taken the "one weid trick" to new levels and promise you your own nuclear power plant in your house. This isn't new, in 2009 I posted "In this house, we obey the laws of thermodynamics" about the funky banner ads then that promised a "zero point magnetic power generator", but in a software box. These days everything has to have the word "weird" in front of to sell, and we prefer to click on banners that say a suburban housewife found said "one weird trick" even when it comes to supplying our future with free/cheap energy. Gee.
A social media experiment that will attempt to run the 100M race using tweets. According to their site
"A tweet is 2.5 cm high, so to cover 100 meters, we need 400 tweets And to win the race we need it in less than ten seconds."
When resident adgrunt @adtothebone a.k.a Clayton Hove quipped "Saw a bird had crapped on a Smart Car. Totaled it." on twitter, he got a mathematically correct response from the Official smart USA account. Clayton calls it INFOGRAPHANTASTIC, while we just call it really smart social media managing.
Smart car are really good at social media stunts, their animated ASCII twitter account from Argentina was clever too.
For all ye who love romance, cutesy proposal stories, great web design, and lovely illustrations. This wedding invite to Jess & Russ's wedding is what happens when Brooklyn creatives need to invite their pals to their wedding. It shows off the skills & quirks of the couple, will telling the story of how they met and if you two-finger scroll your way to the end you may reserve your plus one at their wedding. I wonder how many thousand people will attend after this invite goes viral.
I went to Home Sweet Zombie and sent a bunch of Zombies to Don Drapers house on Madison avenue.
Using Google images and any Zip code +Any Name you fancy as input, the little Zombie skit can be acted out anywhere there's Google street images nearby. Which is pretty much everywhere, these days.
Created by Koko Digital for Confused.com - who will insure you for almost anything, but not against the Zombie apocalypse. Boo!
Jason Scott and Joris Phillippart at VCCP helped to create a campaign for Gatwick Express trains with the idea that the right music makes any journey better. They got three artists to create three 30 minute tracks that synch exactly with the view from the train.
Dub-step legend and Radio 1 DJ ‘Benga’, Oscar nominated composer ‘Philip Sheppard’ and indie band ‘The Milk’ created the tracks, and customers can download one for free when they book online.
The campaign includes a parallax website at http://www.gatwickexpresstracks.co.uk/, where you can hear samples by each artist at different points on the journey. The campaign is being promoted using print, outdoor, radio and ambient.
You can see Benga's documentary here:
Not sure I should call that a marquee, border or a bunch of colorful balloons but if you Google search the two words "marriage equality" and hit enter, you'll see the rainbow border below the search box.
It's not the first time Google tips their hat to marriage equality, the first time was in that Valentines day video love story this feb, where the happy couples shown at the end include a cat marrying a dog, a frog marrying a princess and a guy in a smoking marrying another guy in a smoking.
Google are taking a stand, while they show off a neat trick they know that they may or may not sell as adspace for any other search terms in the future.
A story in Technorati yesterday revealed findings that almost half of all Twitter followers are bots. That can hold conversations. And no, I don't mean yesterday's @sweden account either. I mean actual bots, as opposed to real people.
Brands use the bots to increase their followers in the same way you have to "Like," a brand on Facebook to engage with their shiny new app. It's clever. And the article makes the point that no real value comes from having a a huge follower count, especially one where half is made up of software.
Soon after the news that GM has pulled all of it's ten million dollars in paid advertising from Facebook, BL Ochman at Adage shows us 11 Boring Things GM Posted on Facebook. By posted she means on their facebook pages, the "free" Facebook advertising space they are not paying ten million dollars to occupy. Ochman argues that GM doesn't get social media, and they never did. I think by yanking the ten million media spend, while keeping their pages, they're showing that they know more than they let on.
Here's an example that Ochman picked off GM's facebook fan page to make her point:
Temptations have created a bookmarklet that will KittyCat Hijack any webpage, as in "Great, now there's gonna be cats everywhere" (Milk Truck). Yes, we've seen this web page takeover thing before but the scottish fold is so kyoot I thought I'd show you how to pepper a page with teh kyoot. Just go to this facebook page and grab the bookmarklet. Then shake the kitty bag anywhere you want cats.
credits - Client: Mars Canada Inc. TEMPTATIONSR Treats
Creative Agency: Proximity BBDO
SVP, Executive Creative Director: John Gagne
Creative Director: Dave Stevenson
Last time we saw the hunter and the bear we could change the story and have him tickle the bear, play soccer with the bear, party with the bear.. and now the Hunter and the bear are back! They're celebrating the bears birthday party when one of those pesky viral meteoritesss come crashing in. With Tipp-ex you can now time-travel to 2005 when youtube was brand new, your birth year or any other times with the hunter and the bear to change the story. No points for doing the dramatic bear in 2005, you know that wasn't happening back then....
Here's the case study of a Hunter Shoots a bear:
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