Here's a clever little stunt that had tongues wagging. During Amsterdam Fashion Week, a new designer was launched, called "Frank". Press kits were sent out and all the right people were there to watch the show, the buzz was "it might be a new Victor & Rolf" or maybe even "a new Dries van Nooten". Only seven people working on this knew what it really was about. The show was different, and at the very end... The reveal. Zeeman sells inexpensive clothes, it doesn't cost a fortune to be fashionable.
(the video is in Dutch, but it has subtitles on youtube)
It's not Trust Tea it's Honest Tea and they're hoping that their unmanned iced tea stand, with the sign stating that each tea is $1, will be a success. Are people honest and leaving a dollar? Not all of them as it turns out, I spotted a guy going behind the banners and taking out at least six bottles of tea without paying for them. You can find out where the next honest city experiment is by checking out the honestcities.com site.
We set up pop-up stores across the United States to measure the honesty of cities and the web in a live social experiment.
Currently, Atlanta Georgia is leading the pack as the most honest city in America.
Jojoproject found they had a problem when they started selling sneakers online. Shipping is expensive, man. They had an idea that they could use carrier pigeons instead. And then this somewhat amusing, but of course totally fake, viral clip was born. They're not really shipping with pigeons.
Toytoyota is the backseat driver game iPhone app that keeps your kids entertained on long trips.
The kids, sitting safely buckled up in the backseat actually have moves in the game that mirror the route of the real car in which the player is riding, using the iPhone's GPS functionality. By steering the car left and right, the kid can score points. The 'track" will change as the real cars route changes, how awesome is this? I'm betting lots of dads will be riding in the backseat soon. Want!
I admit it, I have a thing for Hugh Jackman, when he's the wolverine selling milk. Not so much when he dances around 'Tokyo Hotel', and in the latest ad with a chair and then an entire city. I thought this Lipton campaign couldn't get any worse, but now copyranter shows us these really awkward dancing billboards found in Moscow. I stand corrected.
For those of you who missed the Quest in Cannes with BETC CCO Stéphane Xiberras, it's now playable online on youtube.
"As a creative, the hardest part is not always to come up with the perfect idea, but to bring it all the way. Battling for your idea you will have to deal with pessimistic creative directors, wary legal advisors and narrow-minded account managers. So, will you survive the Quest for the Idea? "
Washingtonpost reports that the ubiquitous 'tiny belly' online ad has made $1 billion and counting scheming people to buy useless junk.
In lawsuits filed over the past year, the Federal Trade Commission has alleged that the ads are the leading edge of what amounts to a three-step scheme that has conned millions of people.
"Hire us" was the message spelled out on leading creative directors twitter page, a little analog hack created by Bas van de Poel & Daan van Dam, a.k.a. @wonderyears_ .
In this video they show what it looks like on @iaintait's twitter page (Ian is using squidfingers background pattern btw if you fancy it), and how it worked as their five twitter users stalked their creative director targets, just to spell out this message on their twitter pages. Of course, it only works if these people are using twitter via the web browser, and not if they use tweetdeck, Echofon or their phones. Cute.
Dear Twitter, with risk to my own accounts, may I ask you to please reconsider your current "we can suspend anyone at any time" thing? First to get the chop as towerbridge - and given to the Tower Bridge museum due to trademark infringement. So, that was just a bot account, reporting on the bridges doing, but it was loved by many. And I understand "infringement" sets off legal alarms all over the office, but, those lawyers you have should like, maybe check things. Isn't that what you pay them for?
Lean Mean Fighting Machine, Cannes Lions Interactive Agency of the Year 2008, has updated "Dem bones" by The Delta Rhythm Boys to be "Dem iPhones" by The Delta Rhythm Boys.
Digital experts talk a lot of nonsense for much of the time. We wanted to make a bit of a statement about the hype surrounding Web 2.0 and get people to think of digital in a much simpler way. An alternative take on the classic "Dem Bones" seemed as good a way as any, as well as a good way to attract people to the fact we are recruiting.
So Twitter has found a way to make money, they now charge $120,000 a day for promoted trends reports ClickZ. And the advertisers keep coming back for more.
Big dollars come in from brands like Toyota, HBO and Samsung - all of which have run a Promoted Trend recently; however, Twitter aims to bring in smaller and mid-market brands through its inside sales team as well. The firm's Promoted Accounts and Promoted Tweets offerings are auction-based while Promoted Trends now cost $120,000 per day - up from $25,000 to $30,000 at launch in April 2010, according to Bain.
Henry Copeland of Blogads has found fake people on Facebook. Nothing new there, but he's taken a good look at who the fake person knows, and that's when it gets interesting.
Nicole Bally’s list of Facebook friends includes people like Sean Parker, Arianna Huffington, Dana Milbank, Joichi Ito, Chad Hurley, Chris Anderson, Henry Blodget, James Fallows, Jeffrey Toobin, Camille Paglia, Curtis Sliwa, Jimmy Wales, John Dickerson, Loic Le Meur, Seth Godin, Amanda Congdon, Jim Kramer, Howard Kurtz, Steve Case, Pete Cashmore, Andrew Ross Sorkin, Tim Draper, Nouriel Roubini, Jim Breyer, Sarah Lacy, Vint Cerf, Wes Clark… the list goes on and on.
We know that dogs look like their owners (and so do the ads), but how does it happen? With Doggelganger , you can seek out your canine-lookalike, and adopt a dog just like you. It takes a while to load, but with silly lines like: Loading Bonery language (heehee) and the futuristic interface that arrives later, it's worth the wait. Turn on your webcam, or find an image where you look straight ahead, and seek out your perfect dog-match.
Here's an idea that I'm sure we'll see popping up on shortlists at Cannes Titanium during the Lions Festival. Pay with a tweet takes the 'link economy' thought one step further and allows tweet-payers to download copies of a book, a song or whatever you can make downloadable, paid for by tweeting it. The tweet-payer passes on the message that the book is available, and the followers who read it might also pay with a tweet, kickstarting a viral spread of said item.
It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.
Arstechnica has an update on the copyright-fight between The Oatmeal and Funnyjunk.com which is basically an ad-covered site of funny-stuff-found-elsewhere on the web and re-posted on funnyjunk. The hep new eBaum's World of 2011, if you will. Remember them? They had flameout fests with other websites over stolen content a few times, a (failed) pilot for their own TV-show, before selling out for 15 million dollars.
@Mpawlo , MD of Mr Green, has discovered something rather disturbing about twitters DM's. We all knew that various apps we allow in our twitter-account can see these things (if they want to), but I don't think anyone was expecting Google to show DM's in google web search results!
Alert! I can see DM in Google's results. If the last tweet is a DM and tweets are listed in @Goog results (varies), you see it.
tweeted mpawlo he then demonstrates by showing an example.
"Check for example @gustrafr " he says - compared to this google search (that's a DM from @GustafR to me - not violating privacy!)"
I've screendumped the search result above, it shows a DM from Gustav to Mikael, and that's enough of a reason for me not to use DM's for any top secret conversations again.
Not that I did, I only used to to tweet the words "superinjunction" and "wikileaks secrets" to all my mates just to annoy them.
The Bannerblog has a BMW ad where the copy just keeps on talking, as if the writer was the bastard child of Ogilvy and Dostoyevsky. My favorite subheading reads "Most people scanning this won't notice it's the end", followed by more copy then another subheading: "Additional lull". Lol.
"Say Ja to the amazing Swedish diet" these girls sing. Much like the Swedish Bikini Team, these gals dress only in blue and yellow, have lots of blond wig-hair, and pose in front of Swedish stuff like
fjords, windmills, snow covered mountains, and on vespas or while asphalt-skiing. That last thing is actually a common Swedish phenomenon. It's your regular diet drink sold by CVS, and the ad is a parody of a parody of a parody. There's something very Swedish about that.
Billboards, print ads and whatever else you can think of can with Blippar contain augmented reality worlds. Blippar states, humbly:
The age of static, push-advertising is over. By the end of 2011, the rules of customer brand engagement will fundamentally change. Welcome to the revolution. Welcome to Blippar™.... We'll be responsible for that change.
I wonder if I'll be just as lazy about downloading this app as I was with QR codes (which I have yet to bother installing on any phone.)
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