Doggelganger software is here. Find your perfect dog-match.
We know that dogs look like their owners (and so do the ads), but how does it happen? With Doggelganger , you can seek out your canine-lookalike, and adopt a dog just like you. It takes a while to load, but with silly lines like: Loading Bonery language (heehee) and the futuristic interface that arrives later, it's worth the wait. Turn on your webcam, or find an image where you look straight ahead, and seek out your perfect dog-match.
Pay With a Tweet - can we get my landlord on this currency please?
Here's an idea that I'm sure we'll see popping up on shortlists at Cannes Titanium during the Lions Festival. Pay with a tweet takes the 'link economy' thought one step further and allows tweet-payers to download copies of a book, a song or whatever you can make downloadable, paid for by tweeting it. The tweet-payer passes on the message that the book is available, and the followers who read it might also pay with a tweet, kickstarting a viral spread of said item.
It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.
The Oatmeal vs Funnyjunk.com - copyright fight gets personal and spills over on facebook pages.
Arstechnica has an update on the copyright-fight between The Oatmeal and Funnyjunk.com which is basically an ad-covered site of funny-stuff-found-elsewhere on the web and re-posted on funnyjunk. The hep new eBaum's World of 2011, if you will. Remember them? They had flameout fests with other websites over stolen content a few times, a (failed) pilot for their own TV-show, before selling out for 15 million dollars.
Watch out: Google search exposes your twitter DM's to the world
@Mpawlo , MD of Mr Green, has discovered something rather disturbing about twitters DM's. We all knew that various apps we allow in our twitter-account can see these things (if they want to), but I don't think anyone was expecting Google to show DM's in google web search results!
Alert! I can see DM in Google's results. If the last tweet is a DM and tweets are listed in @Goog results (varies), you see it.
tweeted mpawlo he then demonstrates by showing an example.
"Check for example @gustrafr " he says - compared to this google search (that's a DM from @GustafR to me - not violating privacy!)"
I've screendumped the search result above, it shows a DM from Gustav to Mikael, and that's enough of a reason for me not to use DM's for any top secret conversations again.
Not that I did, I only used to to tweet the words "superinjunction" and "wikileaks secrets" to all my mates just to annoy them.
The worlds longest Banner Ad copy? BMW X3
The Bannerblog has a BMW ad where the copy just keeps on talking, as if the writer was the bastard child of Ogilvy and Dostoyevsky. My favorite subheading reads "Most people scanning this won't notice it's the end", followed by more copy then another subheading: "Additional lull". Lol.
Say Ja to the amazing Svädish diet, or just laugh at the stereotype-ad
"Say Ja to the amazing Swedish diet" these girls sing. Much like the Swedish Bikini Team, these gals dress only in blue and yellow, have lots of blond wig-hair, and pose in front of Swedish stuff like fjords, windmills, snow covered mountains, and on vespas or while asphalt-skiing. That last thing is actually a common Swedish phenomenon. It's your regular diet drink sold by CVS, and the ad is a parody of a parody of a parody. There's something very Swedish about that.
Forget QR codes, Blippar app adds augmented reality to any ad
Billboards, print ads and whatever else you can think of can with Blippar contain augmented reality worlds. Blippar states, humbly:
The age of static, push-advertising is over. By the end of 2011, the rules of customer brand engagement will fundamentally change. Welcome to the revolution. Welcome to Blippar™.... We'll be responsible for that change.
I wonder if I'll be just as lazy about downloading this app as I was with QR codes (which I have yet to bother installing on any phone.)
Goodby, Silverstein's first tweet; Got semicolon?
Goodby Silverstein and Partners have entered the twitterverse, at @gsp . This of course brings on the pressure, what should their first tweet be? While Rich and Jeff stare at the empty tweet-box they realize the whole thing needs a redesign and rope in some creatives to help 'em fix it. Alas, even that goes badly in this skit.
"Ugly.... I'm not even sure what that is...." -Rich
"There are a lot of words to choose from. I just think you've picked the wrong ones." -Jeff
"It's very European. What's with the penises?" -Rich
Corona's Extraordinary Experience - The Challenge
JWT in collaboration with MPC have launched a new Facebook promotion at the European level for Corona Extra and MTV launch a new Facebook Contest.
Continuing on the concept of "Experience the Extraordinary", Corna will give one person the opportunity to make a dream come true. An "extraordinary experience" will become reality, and will be broadcasted on MTV.
As part of the campaign last year, a young British Dj, a Roman taxi driver and a Spanish amateur rock band knew the feeling of living an extraordinary experience.
Citizens of Germany, Ireland, Switzerland, Denmark and Austria are eligible to participate in the competition to explain the "extraordinary experience" that they would like in 100 characters. That's less than a Tweet.
Facebooks new photo-tagging feature could make you the face of Coke/Pepsi/Insert-Brand-here
Ever wanted to be the face of Pepsi? Like Britney shaking her tush in a multi-million dollar ad, making you an 'exceptional earner', and envied by your peers? Well, your time in the limelight is here, you can endorse your favorite brand on facebook. You already have, sorta, by clicking all those "Like" buttons, but we're talking in tagging now.
If a friend captures a photo of you holding a can of pop, said can of pop can be tagged just like your face in the facebook album. Facebook announced Photo tagging for Pages on Wednesday and are quick to to try and quell any privacy concerns:
Sean Powers Laptop, Prey software, internet cynics, and the girl in the purple sarong....
Did Preyproject's nifty software just help Sean Power and posse of newfound twitter friends track down and retrieve his laptop from a bar in NYC, or are we all reading a masterly clever (as in entertaining) viral WOM story?
Ten Potential Pitfalls of Gamificaton - what's the reward?
@Dingstweets has put up his deck of slides for the talk he held last week at Digital Shoreditch - "There Be Dragons: Ten Potential Pitfalls of Gamification ", try not to read it in an aaaye matey arr-pirate voice despite the font and title it has great points in there. Gamification is all the rage, but you have to do it right for it to work. Working ones way up just for a coupon means you as a player might leave as soon as you get it, learning experience is its own reward. Mashables Why 5 Big Brand Marketing Campaigns Are Betting Big on Social Gaming, talks about century21 and Expedias efforts.
Ron Jeremy does christian anti-porn ad. With sheep.
Stop me if you've heard this one before. Four porn starlets, a porn MILF, two big porn queens and Ron Jeremy walk into a couple of kids homes... to educate their parents that porno is just a typo away. Yes, in the end this ad that Work that matters just mailed me makes sense. The ad is from XXXChurch, and Reverend Gross explains why Ron Jeremy is in it: he's a nice guy.
Pomplamoose cover the Angry Birds theme song (and trash the studio)
Angry Birds, you simply can't escape it any longer. Robots are playing it, they're taking over China (sorta), Angry Birds are launching flip flops just in time for summer.
Facebook Russian Roulette game - would you bet your virtual life?
This is so brilliant my jaw is still in my lap. Russian Standard Vodka are the pretend-sponsors of this spec game Russian Roulette where you can lose your virtual life - ie; Facebook account. The looser has his or her account wiped from facebook, while the winners enter the draw for a real trip to Russia (in real life, not on facebook). This idea was created by Miami Ad School students Ilya Malyanov (AD) and Christian Feist (CW) - and I for one think it's a real shame it doesn't actually exist yet. God knows it would bring a whole new level to 'facerape' (when you mess with your friends facebook accounts if they leave themselves logged in).
The most interesting branding on twitter @TheeDosEquisMan
Can you do branding in 140 chars? The "I am what Willis was talking about" most interesting man in the world handles his twitter-account with panache - @TheeDosEquisMan
He frequently calls 911- just to see if he can help out.
I was never a big fan of the most interesting man campaign, but it has consistently been bringing home the accolades and awards, because it's consistent. This twitter-account has pretty accurately captured the exact tone of voice, and manages to be topical on the news of the day as well. Hmmm.....
He sat by the Queen Mother at the Royal Wedding, and didn't need an invitation. His presence was his Wedding gift. #rw11
A branding twitter account that uses hashtags? & Twitpics? Oh my.
He has won the Lifetime Achievement award... Twice.
Sometimes the tweets even step into very risky zones, but see, this is the most interesting man in the world. Unlike the Kenneth Cole account, this man might balance right on the line, but if he oversteps it, the line will move to his favor. 245,301 people follow @TheeDosEquisMan hanging into every tweet.
The @DosEquisMan , @DosXXMan and @DosEquis are reportedly crying in their beers about it.
David Lynch's signature coffee might be spiked with something....
David Lynch is branching out David Lynch signature cup of coffee, and after watching this commercial for it, I'm wondering if it might be spiked with something. Or maybe it just goes real well with cherry pie. "Yeah yeah yeah! It's organic." Oh, and it's available in the UK as well.
Case Study: White Bull Lager
The unusual partnership between one of the world's largest breweries and the world's newest country.
South Sudan has recently started producing alcohol for the first time in decades, after seceding from the Islamic North. SABMiller needed an innovative way to launch South Sudan's first domestic lager - in a country where poor infrastructure limits media operations.
Osama used in advertising again - reason for that watery grave
Some folks just can't help themselves and need to turn recent events into an ad, no matter what. Thus, this clip depicting the helicopter transport of "Geronimo" to somewhere... but things go wrong.
Adscaptcha - stop spam & make money. Dept "wish I had thought of that" ideas.
There's a new ad-network in town, and it's called Adscaptcha. Recognising that site owners have grown increasingly tired of spam, and more than ever are using captcha and third-party tools to cull the onslaught Adscaptcha has created a spam-check that displays ads, and forces the would-be spammer to type the latest deal being advertised through them. How very clever.
I decided to try it out, to see how it works. As you know we've closed for anonymous comments years ago, not because ad-sites attract the worst of mean comments from advertising professionals, but because spammers
I set up Adscaptcha yesterday, and found we've received anon comments around 30 minutes after it was in place. It was a valid comment, neat! It wasn't until the fifth anonymous comment that a link-spammer appeared. Still, that's not so bad, as now I'm (sorta) getting paid for deleting the spammy comments. Well, it's not a fortune, clearly, but not a bad idea. I predict this will take off.
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