Adland - all the adnews not fit to print.
Cannes Lions is far too soon! Their site revamped, they collected previous winners in a searchable database - bliss! It might be the most 'boring' Cannes Lions site you have ever seen, but it is by far the most useful one they have made. "which seminar did you go to?" is not as common of a question as "which party were you at last night?" , which reaches "did you see the shortlist?" levels of popularity by the middle of the week.. So do your homework: Where will you party once in Cannes?.............. listing here.
From AdAge Global:
ISTANBUL - Turkish broadcaster Kanal D will monitor two contestants 24 hours a day as they attempt to survive on a monthly income of $68 -- like millions of other minimum-wage earners struggling in Turkey's financial crisis.
For the full story see adeageglobal
What better way to promote Six Feet Under, "HBO's newest drama series [which] takes a darkly comic look at a dysfunctional Pasadena family that runs an independent funeral home," than with fake commercials from the Death Care Industry!
There's four killer spots thus far:
Living Splendor Embalming Fluid
Crown Royal Millenniun Edition Funeral Coach
Wound Filler Molding Putty
Franklin's Leak Proof Earth Dispenser from Franklin Funeral Supplies
For big versions of the commercials, go here.
What can a film studio do to get around the fact that film critics hate their movies? Easy four step answer:
1. Get their advertising department to create a critic of their very own.
2. Have the fabricated critic gush and rave about the studio's films.
3. Use the gushes and raves in their press releases, print ads, posters and commercials in order to boost ticket sales.
4. Try not to get caught.
Well, when it came to Columbia Pictures (parent company Sony Pictures Entertainment), three out of four ain't bad. It's nasty.
And if you want to know what insiders think about the business, try adrag.com, a Web site "by the adgrunts for the adgrunts."
Hosted by someone named DABiTCH, this is a good place to get an insider's view of the ad business, warts and all. The site was down yesterday, but it offers links to articles, news, book excerpts and some very funny U.S. Bud Light radio ads. Be sure to check out the section called badland, which lists examples of ads that are remarkably similar to each other.
New spots in the outstanding "This Is SportsCenter" campaign are making their debut on your computer rather than your tv set.
Where can I find these nuggets of advertising brilliance, you say?
Ahhh, yes. Follow me young grasshoppers....
According to ESPN.com, they will debut a new spot every Friday during June. They can be viewed with RealPlayer or Quicktime, and modified to suit the speed of your internet connection.
The entire archive of spots is available if you join ESPN Insider -- $39.95/year or $4.95/month, with a free 30 day trial.
...or perhaps they can...
What do Radio Shack, Popular Mechanics, LEGO and Pizza Hut all have in common?
Well, via a brilliant move through the Russian arm of Space Station Alpha, they're the first four companies to exploit, err... take advantage of the commercial opportunities of shooting television ads in outer space.
"Lights... Camera... ASTEROID!!!"
So unless you're a space case, you wanna read more...
In Barbara Lippert's Critique on adweek this week she cites that "Who let the Dogs out" was performed by the Baja men.
"Dogs," by the Baja Men, was a monster hit a couple of years back."
Proving once and for all that time moves faster in New York Adworld and no-one will remember your name.
This hoax - hoaxter? - gets her very own categoy at yahoo. Winner of the mass-manipulation award goes to..well whomever it was that created what is now called "the first major scandal in blogging communities".
Got gossip for Adland? Email the hostmaster AT adland.tv or log in and post it straight to the page yourself!
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