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Tess Wilkinson-Ryan from Creativity chatted with me on the phone one day and asked if me and my alter ego Dabitch are "out of the closet". Oh yeah - Åsk Wäppling is so out of the closet now... *hahaha*
Dabitch is back
Åsk Wäppling is the mistress and founder of ad-rag.com, a web destination for industry news, gossip and rants; her online persona is called "Dabitch". The site is very popular with ad insiders, despite (or thanks to) its many caustic comments.
AD-RAG EXCLUSIVE: What happens when the world's most remarkably clever ad agency gives the world's most remarkably clever weekend late night sketch comedy variety show a taste of their own medicine?
(adapted from the forthcoming Little Golden Book special hardcover edition)
It's easy for those of us in the insular ad world to lose sight of the public's perception of our work. With the Hollywood glamour associated with spot production, many prefer to see themselves as showmen rather than salesmen. Yet, the Monday night ratings for a program called The Greatest Commercials You've Never Seen indicates TV viewers have a different take.
With the loss of several high profile, high $$$ accounts, including a large chunk of the US Kelloggs biz, JWT NYC has felt the heat and laidoff several producers and creatives associated with the now, non-existent biz.
Steve Jobs has ripped'em a new one. The latest batch of iMac ads, five in all, has now been released to the teeming masses. Love them or hate them, the expanded designs of the iMac shell were created to get attention, and it worked.
Artist Dick Detzner has been thrown into the latest heated fray of artistic interpretation versus religion. But instead of relying on the stereotypical church crowd button-pushers such as graphic sex or graphic violence, he instead took the road less traveled - graphic art and advertising icons!
If you haven't seen it already - here is that email collection between Nike and "Jonah H. Peretti" - Jonah tried to buy some personalized Nike shoes from them, with the word "sweatshop" under their logo.
The idea is that you customise your own shoe by submitting a phrase or word to be stitched on to you personal pair. So Jonah Peretti filled out the form and sent them $50 to stitch "SWEATSHOP" on to his shoes.
From: "Personalize, NIKE iD" email@example.com
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