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Great news from Mother New York who just won another prestigious client. I'll just quote the entire release;
"April 1, 2013- After nearly 237 years with their current agency, The Illuminati has named Mother New York its new agency of record. Creative duties for the account shifted after a pitch that included five undisclosed agencies.
To date, The Illuminati brand has followed a subtle advertising strategy that has included teasers on US currency, branded partnerships with world leaders and other non-traditional campaigns.
While some close followers have recognized the work, awareness has remained low according to The Illuminati, with less than 2% of the population acknowledging the organizationʼs efforts, despite the nearly $200 billion the group spends in annual media.
Bicoastal production company GARTNER is pleased to welcome award-winning director Terry Rietta to its roster. The signing represents the company’s ongoing commitment to offering agency clients and brands cutting-edge filmmaking and production talent across the traditional and digital advertising landscape.
Just a few days after it launched, the Brand Equality Tumblr site is done with its "social experiment." Which, by the way, was a phrase I wish never entered our lexicon. It sounds like another way of saying "psychologically messing with your minds." Semantics, right? Perhaps Humpty Dumpty was right in saying "When I use a word, it means whatever I choose it to mean. Neither more nor less." But when I hear "Social Experiment," I think of manipulation. Which is what I hate most about this career.
Looks like MLB The Show are one of the first to use Vine as an advertising media space, by creating special animations of baseball plays for their favorite "baseball influencers" as well as fans of the show. They're like animated baseball cards.
MLB The Show is currently releasing video baseball cards utilizing Vine, which is the first of its kind.
They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.
You ever stop at a gas station and see those air pumps and you're like, wait, why does it cost 75 cents for air when a mechanic would do this for free? Seems as if one air providin' company is using some of the money for good.
I've never seen one of these in L.A. but I'm traveling for work and I spotted this on the east coast last night. The company, Air Serv are responsible for providing air to more than 65,000 locations. As part of their Air For Charity program, they're donating $100,000 per year for five years, directly from the profits of the machines, to a charity called Feed My Starving Children.
So heads of creative hotbeds, like Ted Royer of Droga 5, and Gerry Graf founder of "Ragu-parents-have-sex" famous Barton F. Graf 9000 have a collection of the most creative facebook posts from brands.
Rabbitholepromotions has an Instagram acct, showing off the work that Rabbit Hole does. THey're an ad agency that does street murals as advertising. Yep, like the AIDES and Red Cross ad murals except you know, for real. Murals are interesting, they have vastly different looks around the world northern Irish murals used to be mainly supporting a political point of view, remembering the fallen, and that sort of thing. Nice to be far enough away from that to suddenly have murals used as colorful splashes of ad-space instead.
An update to the news about the misogynist Ford ads with Berslusconi, Hilton and Schumacher gagging their enemies and sticking them in the trunk.... Heads have rolled at JWT India for the tasteless campaign.
Bobby Pawar, JWT India's chief creative officer & managing partner, as well as Vijay SimhaVellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, have been asked to resign.
A statement from JWT India reads:
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