These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv
I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be. Did you know that Ann Rand wrote children's books, four of which were illustrated by her husband Paul? Start your little artist off right with some well designed classics I say.
In Little 1 we learn basic addition by following the number one around, in rhyming rhythmic verse no less. Don't worry, it might be lonely being the Little 1 but it has a happy ending - and great artwork.
Little 1 looked like a stick
Joe La Pompe, the anonymous French guy who has been publishing twin ads on the web for almost as long as I have been Badlanding ads, has published a book. Alas, it's in French. But even if you don't know French, you can enjoy the ad twins anyway.
Since I can't really read French, not properly anyway, I figured that my review of the book should not be a written one. Here's my chat on Badlanders in general, and how to avoid them.
My neat little automagick link to Amazon widget is not built for french Amazon and I'm forced to link a US-available related book just to make this post work, here is a hardcoded link to the Joe La Pompe book that I'm actually talking about: Nouveau ? (Broché)
Here's another pep talk for you special snowflakes who need someone to remind you to keep your opinions and your backbone, despite what the adgame might be doing to you. Paul Arden delivers his usual distilled smarts in his second book, despite the fact that he claims he can't write. He makes up for this by writing a lot of short sentences and hitting the return key way too often. His books are to young misunderstood adgrunts what the little black poetry book is to Emo kids. If you know a sulking creative at your office, this might be the right gift for them.
I used to commision a lot of photography.
Consequently, people weere keen to show me their work.
99 percent of portfolios I saw were of a very high standard.
But 98 percent of them contained pictures I had seen before.
Obviously not the same subject or composition, but I had the general impression that I was not seeing anything new.
Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.
Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.
Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!
In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlines. Like all Bluff books it’s very funny, and sometimes so true it’s scary.
tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
A memoir is made of memories, and in these memories I've changed only a very, very few actual names, dates, and places. And those only for reasons best considered as prudent.
All the other memories are exactly as they were. Or at least as they seemed to me. If some of them seem unpleasant or less then flattering...? Well, that's the way I remember them.
"The history of advertising yo-yo’s between hard and soft sell. During hard times we get the hard sell, during affluent times the soft.Until we got video,cable, and the remote control, we could observe the yo-yoing in approximately fifteen-year cycles. Hard or soft, however, the one thing advertising has not been ironic.
"With a unique blend of humor and insight, Othmer guides us through this rapidly changing business and lets us see the direction in which it is headed. A must read for any student of advertising."
-- Rick Boyko, Director, VCU Brandcenter
"Advertising is an industry like any other, except it changes our planet daily. James Othmer, one of my favorite writers, takes you inside that world and makes the people and places real. You can dislike these guys, but you can't ignore them. They make sure of that."
--Seth Godin, author, TRIBES
"I've been in advertising more than twenty years and spent countless hours trying to tell people how insane and hilarious and exciting and pointless and fascinating it all is. Now all I have to do is hand them this book."
Creative Director/Partner Goodby Silverstein & Partners, San Francisco
"Othmer's struggle to do the next right thing in a business predicated on greed, lust, envy and sloth makes for an enlightening
as well as entertaining read."
Chairman & Chief Creative Officer,
Euro RSCG Chicago
from: Carla Browne-1/5/00, 3:05 pm
to: All Departments
re: I'm leaving now . . . but before I go there are some things you should know...!!!!
Set in a London ad agency desperate to land a coveted big account, e follows the bureaucratic bungling, cutthroat maneuvers, and outrageous sexual antics of a group of Miller-Shanks employees as they scheme, lie, lust, and claw their way up (and down) the company ladder. Written by a former advertising copywriter, this hilarious, dead-on-target novel marks the debut of a hip and exciting new voice in contemporary fiction. With the click of a mouse, Matt Beaumont brings the novel of letters into the twenty-first century, turning his merciless, unerring eye on today's Machiavellian corporate culture-with uproarious results.
Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fantasy campaign, particularly since the Energizer Bunny campaign Sittig had devised was favored to win the Grand Prix over almost two thousand other entries. Sittig was ready to celebrate. He checked into a $700-a-night hotel room, ate his share of cracked lobster claws, and waited for the official good news.
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