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Ad Books

These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv

Little 1 by Ann and Paul Rand

dabitch's picture
Posted by dabitch on 14. August 2007 - 13:21
Image of Little 1

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be. Did you know that Ann Rand wrote children's books, four of which were illustrated by her husband Paul? Start your little artist off right with some well designed classics I say.

In Little 1 we learn basic addition by following the number one around, in rhyming rhythmic verse no less. Don't worry, it might be lonely being the Little 1 but it has a happy ending - and great artwork.

Little 1 looked like a stick

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Ogilvy on advertising

dabitch's picture
Posted by dabitch on 20. May 2002 - 8:42
Image of Ogilvy on Advertising

How to run an advertising agency.

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What's a Saatchi?

Robblink's picture
Posted by Robblink on 4. October 2002 - 2:27
Image of WHAT'S A SAATCHI...? (Brandingusa)

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.

Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.

Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!

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Shocker: Copywriter writes book ... set in advertising.

dabitch's picture
Posted by dabitch on 18. January 2013 - 22:15
Image of Truth in Advertising: A Novel

Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals with some serious issues.

Finbar Dolan is lost and lonely, had feet so cold he called off a wedding, and now has to call off his vacation to write and edit a super bowl spot about diapers in record time. Then things get worse. His once abusive father falls ill, his siblings do not intend to visit, and just what in the hell is Finbar really doing with his life? Shilling diapers!

This is not the trailer for the book.

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Creative Company: how St Luke's became the ad agency to end all ad agencies.

dabitch's picture
Posted by dabitch on 23. June 2002 - 19:45
Image of Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"

Chapter 18 : Culture

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Paul Arden's Lecture at the D&AD

dabitch's picture
Posted by dabitch on 31. July 2007 - 15:14
Image of It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."

  • Doing a layout means having an Idea.
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    Mad Ave Must Have

    commando's picture
    Posted by commando on 8. August 2000 - 2:34
    Image of Mad Ave

    If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish. Well, get ready to squeeze a new tome on the bookshelf

    MAD AVE: Award Winning Advertising of the 20th Century.

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    Under the radar

    dabitch's picture
    Posted by dabitch on 20. December 2002 - 1:00
    Image of Under the Radar: Talking to Today's Cynical Consumer

    WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.

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    A Communicator's Credo

    dabitch's picture
    Posted by dabitch on 20. September 2000 - 18:00

    The big idea will always be what great advertising is all about

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    Benetton, The family the business and the brand

    dabitch's picture
    Posted by dabitch on 2. March 2000 - 1:00
    Image of Benetton: the Family, the Business and the Brand

    The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992

    For the new spring and summer campaign, Toscani had selected seven images conforming to a single theme: 'reality'.

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