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Ad Books

These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv

A book written in email form? There's a novel idea.

dabitch's picture
Posted by dabitch on 18. January 2000 - 22:01
Image of E: A Novel

from: Carla Browne-1/5/00, 3:05 pm
to: All Departments
re: I'm leaving now . . . but before I go there are some things you should know...!!!!

Set in a London ad agency desperate to land a coveted big account, e follows the bureaucratic bungling, cutthroat maneuvers, and outrageous sexual antics of a group of Miller-Shanks employees as they scheme, lie, lust, and claw their way up (and down) the company ladder. Written by a former advertising copywriter, this hilarious, dead-on-target novel marks the debut of a hip and exciting new voice in contemporary fiction. With the click of a mouse, Matt Beaumont brings the novel of letters into the twenty-first century, turning his merciless, unerring eye on today's Machiavellian corporate culture-with uproarious results.

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The ultime ad-crib book, Joelapompe's 100 Visual Ideas, 1000 Great Ads

dabitch's picture
Posted by dabitch on 18. November 2012 - 21:15
Image of Joe La Pompe: 100 Visual Ideas, 1000 Great Ads

This is a book you need to stuff in every xmas christmas stocking that belongs to an adgrunt or a student of advertising. It does just what it says on the tin, it'll show you one hundred visual ideas and one thousand (often great) ads. Like Nouveau? Or not, Joe La Pompe's previous book, and his website, this book is full of twin ads. Triplets, quadruplets and octuplets too. But only in a slight visual common note, the ideas differ.

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Jonathan Salem Baskin - Why did you write "Branding only works on cattle?"

dabitch's picture
Posted by dabitch on 13. September 2008 - 11:12
Image of Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

I haven't read the book yet, hence it's unrated (if you have read it feel free to share your views). But I did have the opportunity to ask Jonathan Salem Baskin Why did you write "Branding only works on cattle"? the start of a whole new conversation about branding. He replied:

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Benetton, The family the business and the brand

dabitch's picture
Posted by dabitch on 2. March 2000 - 1:00
Image of Benetton: the Family, the Business and the Brand

The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992

For the new spring and summer campaign, Toscani had selected seven images conforming to a single theme: 'reality'.

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