These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv
When I first spotted this book, I thought I had died and gone to heaven. I'm a total sucker for those heavy hard cover tomes of design that you can read cover to cover and then flip through over and over and over again. This is exactly that kind of book, it's jam packed with over 1,500 advertising examples that reinforce the message Alex is trying to get across.
George Parker, our favorite crusty curmudgeon behind adscam, has written another book. Writing Madscam (Kindle version) and The Ubiquitous Persuaders wasn't enough, George still has a lot on his mind. He needs to confess. What could he have to confess about that you haven't read in his blog already? Dearie me, lots. Below is a sample from chapter 2, where George reveals he worked on Mr Whipple! (Now I wan't to see George and Luke thumbwrestle over a wee dram.)
I haven't read the book yet, hence it's unrated (if you have read it feel free to share your views). But I did have the opportunity to ask Jonathan Salem Baskin Why did you write "Branding only works on cattle"? the start of a whole new conversation about branding. He replied:
tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
A memoir is made of memories, and in these memories I've changed only a very, very few actual names, dates, and places. And those only for reasons best considered as prudent.
All the other memories are exactly as they were. Or at least as they seemed to me. If some of them seem unpleasant or less then flattering...? Well, that's the way I remember them.
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