The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.
NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.
BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.
I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.
Just in time for Mother's Day, these fun and only slightly creepy print/OOH boards celebrate the New York Lottery's Mother's Day Scratch Off Game.
I wonder what you win? How about a night away from those kids, they are working my last nerve? Or maybe, grandma watches the kids so me and daddy can do the stuff that got us the kids int he first place?
Nah, you prolly just win money.
Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.
Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?
thetutorcrowd.tumblr.com is the tumblr where all the helpful street graffiti tutoring has been collected for your enjoyment. You see, people who vandalize walls usually don't have the best grasp on spelling and grammar. They'll write slogans like "Less Boats, More Fish" (Oh wait, that was greenpeace), and forget where the apostrophe goes despite Bob the angry flower's helpful guide. So The Tutor Crowd, which is a website that helps you find tutors, have made this clever campaign to alert yobs out there of their services. Cheap on media?
We told you about Star Toilet Paper, in "Just what you've always wanted: ads to wipe your bum with". Seems this client and that ad-media is a match made in a seedy stall somewhere. The creatives explain:
"The Detox Authority, Jaison Greene, is here to whip your shit into shape--literally."
Wait, what? No he's not. Not literally, unless his job is toi actually take a cat o' nine tails to a pile of my fecal matter. I'm so grossed out now, I don't even.
Jaison Greene is the Detox Authority of New York City, the problem was nobody knew him. So we decided to make an introduction when people would need it most; while on a public toilet regretting their New Year’s Eve bender.
New Zealand is going Hobbit crazy. Not just Air New Zealand who made their new Safety Feature film all Hobbit themed, but all of New Zealand. First, when you land at the airport you will be greeted by a very large Hobbit themed baggage carousel. Then you'll find a giant Gollum, marching dwarves and a giant Gandalf sculpture.
Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.
The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.
Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."
Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.
Nice one, guys.
Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.
Just one question. Where's the other half of the car?
Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.
The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.
Welcome to Mister Imagine's Toy Store, where you'll find a giant castle, a music area, birdhouses, weather clouds, hot air balloons, and much more – all made out of cardboard. Oh, and that cardboard, those plain boxes - all for sale of course. The staff hosts workshops on how to create masterpieces out of ordinary cardboard. There's an augmented reality station in the store, where kids can hold up their bland boxes to the computer screen, and it will turn that box into a toy in the kids hands just to jump-start their imaginations. It's a car! It's a fort! It's a plane! It's Schrödinger's cat! Because we all remember how babies played with the box the expensive toy we bought came in, instead of with the toy.
Real complainers VOTE is the basic idea of the PSA from Third Street. The fantastic looking downladable posters forgoes the "you can't complain if you don't vote" truth, and explores the inverse, that if you do vote, then boy-oh-boy can you ever complain. In lovely looking layout and with cuss-words to boot. I love these so much.
Kirowski Isobar Budapest created a mobile ad that read "Three words we don't say enough: 'Thank you mom'", and when you tapped on it, it searched your phone for "mom, "mother", "Mum" and other variations to set up a text message to the lovely lady listed as your mom on your phone. Pretty clever, since so many people have mom listed as just that on their phone, though it would never work in mine where she's listed under "travel agent" with "guilt trips" as her speciality. P&G might be a bit cheeky here, as it reminds you to talk to your mom, but we can't say it's off-brief.
Here's quite the clever bar ad creep that just nabbed a Bronze at the one show which means that yes, you will very likely see this in Cannes this year. TBWA\Chiat\Day New York have tried before, and not quite reached Cannes quality limits but like a good whisky this campaign is maturing, and personally I think that "Pub paintings" has a chance at some lion-action.
Spot McSorley's old Ale house among the bars, the paintings fit right in there.
See also The Hawk of Achill.
NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.
Ben and Jerry's Ireland introduced their new Core flavour Karamel Sutra to Dublin via this installation where a giant spoon dug into Dublin's core to find said ice-cream. To create this, Ben & Jerry teamed up with street art activist Will St Leger and built this punny "good to the core" moment in Dublin’s city centre. Shame we can't eat it, I need about this much Ben&Jerry's right now. Maybe a touch more.
Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.
The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.
Imagine a store where you don't pay with money, but instead with good deeds. Go on. Close your eyes. It's full of chocolate isn't it?
Yep the recent Anton Berg pop-up store, a.k.a the generous store, where you can not pay with money. Chocolate so good money can't buy it, anyone?
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