adrants's picture

personal

Location
Boston
Bio

After a long career in advertising, my current professional status in life is that of publisher. Following my participation in co-founding the online marketing site, MarketingVOX, I founded Adrants which provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. I also publish the ad:tech weblog, a site that provides news about ad:tech's online marketing conferences and the organization's IMPACT series. Most recently, I launced AdGabber, a social networking site for the advertising industry.

Website
http://www.adrants.com

Favorites

Story
Radio
Print, billboards, press ads, ambient
Commercials
amazon

History

Member for
12 years 6 weeks
  • adrants said:
    Indeed. Using a woman as an object as they are so bluntly doing here hardly advances anyone's cause.
    Posted: 5 years 11 weeks ago
    on the post: Peta cages naked pregnant lady for Mothers day
  • adrants said:
    Though men may, in fact, rampage their way to the store, will they really buy women's jeans for themselves? OK, maybe for their girlfriends:-)
    Posted: 5 years 14 weeks ago
    on the post: Petra Nemcova advertises Rampage jeans, but forgot her top.
  • adrants said:
    This list mirrors exactly my feelings and experiences I have had for years. It's amazing and unfortunate how things never change. I'd disagree (well, more like comment on) point 4. You want the actual commercial because that's what Adland/Commercial Archive is all about. Others may not want to host commercial but simply link to them (or use the embed code) where ever they may reside on the web. The downside of linking or using embed code, of course, is that you have no control over the lifespan of the video. That would be a very bad thing for Commercial Archive since you have paying customers who expect to be able to find and view stuff. With other sites/blogs/etc, a link or an embed might be fine. Especially since many may not have hosting horsepower aking to Commercial Archive. Personally, I'll take either. I'll host some and link to others. I don't really have a preference. I suppose it's personal preference thing. But you are right about urging a PR person to learn the preferences of an individual site. Commercial Archive is a site that hosts commercials. Knowing this, a PR person should realize you want the actual file and not the link. Great list!
    Posted: 5 years 17 weeks ago
    on the post: Top ten most common mistakes PR agencies do when sending us press releases.
  • Part of above comment. After agency exec says, "I can't take a shit for $5,000," client shoots back, "What does TFA (name of agency) stand for, the three fuckin assholes? (three agencu execs were present)"
    Posted: 9 years 16 weeks ago
    on the post: AdVent - best horrible line wins!
  • Agency makes big presentation to supposedly big client. At the end of presentation, client says, "I only have $5,000." To which agency exec responds, "I can't take a shit for $5,000."
    Posted: 9 years 16 weeks ago
    on the post: AdVent - best horrible line wins!
  • Here's a post about it: http://www.adrants.com/2003_06_15_archive.php Here's the spot: http://www.tinkoff.ru/i/video/dreams25.mpg
    Posted: 9 years 47 weeks ago
    on the post: Tinkoff Russian Beer Commercials
  • Thes ads appear to actually have been created by Mullen and not TBWA according to this AdWeek article: http://www.adweek.com/aw/regional/new_england/article_display.jsp?vnu_co...
    Posted: 9 years 50 weeks ago
    on the post: Cloven Hooves, Cloud Punchers, Flying Rats and Walkie-Talkies
  • Yea, PUMA, pay up:-) I too carried the Meme and didn't get a Slate mentions either :-( Steve Adrants
    Posted: 10 years 4 weeks ago
    on the post: Puma Ads still making headlines

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