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- Member for
- 13 years 7 weeks
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The IKEA "Furniture Testers" spot was created in 1988 at Goldberg Marchesano in Washington DC. Joe Moscati was the art director/writer and Pam Wolf was copywriter. The spot pulled in a Clio, National Addy, and One Show Gold pencil, and it was placed in the Clio Hall of Fame in 1994. Goldberg, a local Washington DC agency was quite lucky to have the IKEA account on their roster. The agency introduced this brand to the Washington/Baltimore when IKEA opened its second store here on the east coast. Deutch subsequently won the business when IKEA decided they wanted a higher profile national shop.Posted: 9 years 51 weeks agoon the post: Honey - where are my ideas?
