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- Member for
- 13 years 7 weeks
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One, advertising works (but not alwas). Two, advertising (paid media space of a kind not specified here) is but one of many market communications tools. Three, if one firm is disappointed in another firm's successful (and legal, ethical, etc.) advertising the former's solution is not to make their competitors communication illegal. Rather they have to communicate better than the competition. So, if one believe that ads, and other forms of communication (which I regard as more effective these days) influence behavior that increase obesity, then a nice option is to build communication that changes such behavior. Hint, the school is a nowadays seen as a marketing medium.on the post: Do fatty food ads make obese kids? Yes. No. Maybe.
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My point is that the kind of "Faux blogs" discussed here add momentum to the ever increasing automation of market communications. My previous researched focused that trend, where I conceptualized one consequence as "artificial market actors". Machines both create and consume message. Marketers have to understand that, including the drivers such as the Adsense revenue highlighted by our beloved Dabitch. (for more info on my research, see http://www.fek.su.se/home/rgi/public/dissertation/index.html).on the post: Faux blogs live off RSS feeds and AdSense
