I don't understand the snarkiness in your post. Of course using less electricity is a good thing, but that is no reason to knock an awareness campaign. Maybe a majority of e-mails don't get printed anyway, but many might and if this little message at the bottom saves a few sheets a paper, why not? Also, more importantly, it serves to remind people about the issue. However, bragging about your server and pointing fingers at others doesn't help the cause... and btw, following your logic, how many non-carbon neutral servers are involved in the chain of servers that deliver your hosted page to your readers? Are all the embedded videos on your page coming from carbon-neutral servers? Would a 'Hypocrite - thy names is Adland' bumper sticker printed on 100% post-consumer product help you to play nice?