This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show’s lavish after party at NYC’s Bowery Hotel.

Oh yeah, the above ad showing crying children with the lines: "Some children will have to go to Crete / Mallorca / Italy this summer" offends the Greeks. Dagens Nyheter reports that the Swedish Embassy in Athens has received a letter of complaint. The complaint wasn't about the unoriginal Jill Greenberg style of using crying babies / kids, even if it's been done to death. The Cretan Hoteliers are unhappy with the Swedish ads, because it's saying kids would be happier in an amusement park than on a Greek island.

She's not going naked instead of wearing fur for PETA, she's not protesting women's rights, she's just showing off a nice tan for the glamourous tanning lotion St. Tropez. How refreshing.

“I’m so excited to be working with St. Tropez,” Moss says in a statement. “I’ve been using the products since they started and it’s really a trustworthy, cool brand.”

says Kate Moss to People in an article which is basically an ad for St Tropez mousse and tanning mitt.

New York, May 9, 2013 – This Mother’s Day, leave the flowers and Hallmark cards to the traditionalists, and give your Mom a gift she deserves. Sundancechannel.com commissioned Tool and interactive director James Cooper for Mamma’s Day Cards – a tablet-optimized HTML5 experience and video series that puts a wicked twist on the usual Mother’s Day pleasantries. It’s not a Mother’s Day card; it’s a Mamma’s Day card – an e-card that celebrates all the unusual types of moms in the world.