Some people would give their right arms to do an "edgy" TV commercial.
Others are just smart enough to glom onto the international trend for dismemberment as an attention-getting source of spot humor.

Note 2004-01-15 Paypal, the eBay owned internet-bank thing has frozen our assets and shut down the Commercial Archive's only donation option right before the superbowl (ouch) due to the nudity in this image. Read more here

The now infamous Sophie Dahl Opium ad has become the most offensive ad of 2000. It'll go down in history kids! Or at the very least, become a trivial pursuit question. Aren't we proud?

Opium: a whopping 948 complaints - but the ad was never banned.

Here's a quote which appeared in the April issue of "Creativity" magazine. A fine addition to the archives of irony.

"The trade of advertising is so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good. I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly to our passions." Samuel Johnson, 1759

Though it's been done many times before by Blair Witch, Diesel, Lee and Energizer, Steven Spielberg is using spoofsites to promote his sure-to-be summer sci-fi blockbuster, "A.I."