Adland - all the adnews not fit to print.
The international Andy awards are being handed out in New York tonight as the Dutch ADCN parties till dawn in an old warehouse. "Who won what?", "did it really - that piece of..", and "why didn't they enter in the awards?", will be the topic of discussion over free coctails most of the evening. In Sweden at Guldägget the topic will be "do the winners correspond to that list on Adland?". At least, that's why I will be watching.......
The Suits Must Die.
The advertising industry at a dead end.
Greg Stene, Ph.D.
Idaho State University
Pocatello, ID 83209
[This is the Forward only. I'm seeking a publisher for the whole book.
Note 2004-01-15 Paypal, the eBay owned internet-bank thing has frozen our assets and shut down the Commercial Archive's only donation option right before the superbowl (ouch) due to the nudity in this image. Read more here
The now infamous Sophie Dahl Opium ad has become the most offensive ad of 2000. It'll go down in history kids! Or at the very least, become a trivial pursuit question. Aren't we proud?
Opium: a whopping 948 complaints - but the ad was never banned.
First POP.COM goes flop, now this!
Steven Spielberg is getting a swift lesson in the ways of the web as a gang of erstwhile geeks deconstructs an elaborate spoofsite game designed to promote his new summer film A.I. (Artificial Intelligence).
Here's a quote which appeared in the April issue of "Creativity" magazine. A fine addition to the archives of irony.
"The trade of advertising is so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good. I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly to our passions." Samuel Johnson, 1759
Clayton found this lovely article about some clever posters written in Braille with the theme of equal treatment for the blind.
Only problem - the posters had no other headline than the braille, so the seeing could not read them, also they were placed behind protective glass, so the blind could not read them. So the equal treatment message fell on deaf ears. *bada-bing-tssck!*
"Unfortunately, no one knows what it says because it has been put inside a display case with a glass front," the magazine noted in its feedback section, a regular feature about life's ironies and tidbits from around the world.
FT refused to run a "tasteful page three girl" ad after discovering what it looked like - a topless girl next to the line: "The art of selling in a bare market".
Stuart Bradbury, business development manager of The Bank says; "We deliberately chose the FT to showcase our ad in order to demonstrate that our thinking incorporates placing the usual in the unusual."
To me it shows they haven't learned "shocking for attentions sake is nothing but a cheap trick." Ah well.
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