The creative team Jason Moussalli and Adam Balogh at Publicis London have created this instagram/last.fm mashup. Introducing Studio24, it's a bit like Studio54 except not legendary nor full of legends, or even a physical place. It's a mashup between your instagram photos and your last.fm playing habits that you can share with your friends as a snapshot of the soundtrack to last weekend, or rallying cry to do it all again sometime. Check it at beefeaterstudio24.com

What does this have to do with gin? What makes Beefeater 24 special? Time. It takes 24 hours to steep its botanicals. 24 hours, Studios24, ah you see the connection now don't you?

So while the site is indeed sleek and has responsive dessign meaning pretty much any device can surf it, I haven't tested it out yet as I never signed up for last.fm and I just quit instagram. (Avoided last.fm since nobody needs to know I can listen to one song 200 times in a day...)

See if you are an instadouche via this handy quiz: godd.am/instagram. If you still have an account, all signs point to yes. Have a G&T. Sorry, a Beefeater 24 special® G&T.