Carl's Jr - New uniform "We wake and bake every morning"

Adland: 

Hardee's/Carl's Jr know what's up as they have emblazoned the T-shirts of their employees with a dope-smoking pun. "We wake an bake every morning", it reads, and for some people who work there, this might be true - not to mention for some of the clientel that need to get their fast food on at eight a.m. Sure sure, it ain't no DR Pepper "I ❤ DP" -shirt, but it's still worth a smirk when you see it. Don't ask me how they got this past top brass. Unless they too, wake and bake.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.