Just weeks after signing Creative Director of Digital, David Estis, integrated creative studio MPC NY is further bolstering its roster with the addition of Director of Interactive Technology, Adam Chapman. A veteran of Saatchi & Saatchi and Deutsch, Chapman’s deep agency experience and artistic bent inform his creative approach to production.

“At MPC, we have gone well beyond the parameters of a traditional VFX studio and become what can only be described as an integrated creative studio with diverse talent working together every day,” stated MPC New York MD Justin Lane. “Adam, with his legendary agency work and his highly creative, highly technical mind, is the perfect addition to our already deep and capable talent pool. Our goal has been to explore what happens when you bring skilled people together from a diverse set of creative disciplines,” Lane added. “Agencies and clients alike are looking for studios like ours to expand the possibilities on projects, whether in the broadcast or the interactive space. Someone like Adam brings a unique perspective to the table.”

Chapman’s reel includes work on the award-winning Camry Effect and PNC 12 Days of Christmas campaign, several projects for Microsoft, and a multi-platform game designed to teach anyone how to play any song. Additionally, Chapman has completed multiple interactive projects for gallery shows. His recent work has been shown at the Miro Museum in Barcelona and at the Massachusetts Museum of Contemporary Art.

“It is often the case that digital projects are kernels that need a little creative development to realize their full potential,” noted Chapman. “To do that, it helps to be surrounded by truly creative people who are capable of bringing amazing things to life, things that no one else would ever even think of.”