Clio award student win this year, was already a Clio award interactive win last year

Adland: 
Badland: 

It's been a while since I badlanded stuff, despite seeing badlanders every day, as I find it's no fun unless there's an interesting twist to it. Leave it to Badland-ninja Joelapompe to nudge me with this pairing. Students win Clio silver for the same idea that got a Clio bronze the year prior. Twist!

Here's this years student winner. Organize your desktop with Ikea, they say. Download this app & presto, you've now got your music in a fancy bookshelf.

But wait, isn't that pretty much exactly like last years Interactive Clio Bronze winner from Laboratory Ideas, the Ikea e-folder, albeit with a better name? Organize your desktop. Download this app. Presto your music files are now in a bookshelf. Seems familiar.

Apparently, it's worth a Silver in Clio award when a student does it......

Comments (1)

  • David Felton's picture
    David Felton

    The Silver Award winner did have a slightly better soundtrack and summary video, so there's something. Do you think if I submit this for 2015, I've got a shot at the Gold?

    Oct 28, 2014

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.