File under "no such thing as bad PR" - Chick-fil-A benefits from gay marriage flap

As reported by ABC news and Business Insider, all that talk about Chik-fil-A in national media and the social networks, actually increased their sales. Despite some people best effort to "just cost them money" by asking for free water at the drive-through, Jon Stewart weighing in on that, and Mayors of major cities telling them not to come there, Chick-fil-A made out. And so did a bunch of people who arranged kiss-ins at their local Chick-fil-A. With all this righteous anger being bandied about, no wonder people got a little peckish.

According to a study by research firm Sandelman & Associates:

  • Consumer use was up 2.2 percent in Q3 compared to the year prior
  • Market share up 0.6 percent
  • Total ad awareness up 6.5 percent
  • Shocker, ain't it?

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    Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.