As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
But hold up now. I just checked their cutesy little submission video on Intuit's site. Note that it isn't the same one with the infringing Beastie Boys song. It's a scrappier one. At the ten second mark, where it says "Take a walk down the pink aisle at any toy store and you begin to see why." And we see a toy store.
Question: Did GoldieBlox get permission from the brands they show in the Toy Store? Let's hope so. You may think the images look blurry but I'm willing to bet the companies who created and sell them would find them recognizable. I think a business affairs person might agree.
Here's some of Intuit's Terms and Conditions. Class, what do you think?
The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
Entrant must have permission from all individuals mentioned or displayed in the Submission (if any) to use their name and likeness in the Submission and to grant the rights set forth herein and if requested, entrant must be able to provide such permissions in a form acceptable to Sponsor;
The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Submission is created.
Also, did they get permission to use Toys R Us's name on their other video description? Color me skeptical but they've already set a weird precedence.
Maybe we here at Adland should make a video for girls, telling them it's not okay to infringe on someone elses' intellectual property, and then preemptively sue them for it. That's not sugar, spice or anything nice.
The Goldiebloxgate on Adland.
1 Goldieblox : ' Gotta fight, for your right, to infringe' 23 November (Dabitch)
2 Beastie Boys open letter to Goldieblox: YOU sued US (Why?) 25 November (Dabitch)
3 Forget about Beastie Boys. Did GoldieBlox's infringement break Intuit competition rules? 25 November (Kidsleepy)
4 GoldieBlox learns a lesson in engineering bad PR 27. November (Kidsleepy)
5 Goldieblox: erasing the line between "disruptive" and "douchebaggery" 27. November (Dabitch)