Via Adfreak we find that the Canadian agency Grip Limited celebrated their tenth anniversary by putting ten year olds in creative charge of their accounts. The kids suck down juice, eat pizza and sugar packets, bounce balls and play around most of the day, and somewhere they also manage to find the time to create radio ads, posters and tv-spots to present to the clients whose name they can't remember. The kids reckon a TV spot costs between 500 and ten thousand dollars to make, but also depart ad wisdom that "if you spend the money on a TV ad then people will buy more product and then you get the money back.." It's cute, but far too long and sadly we do not get to see the concepts these kids made and showed to the clients. We'll never know if the clients were playing along, or genuinely impressed. Perhaps the work at the agency who think it's a brilliant idea to have only the creative department be replaced by ten year olds isn't all that skilled to begin with.

Choice quote: "It's not hard to make ads, it's hard to make good ads". Yes! Listen here little lady, I would like you to be my intern, call me in circa six to eight years.

Grip Limited Presents: The 10-year-old Takeover from Grip Limited on Vimeo.

Happy birthday, Grip Limited.