Creative collective Poetica is proud to announce the signing of Director Douglas Purver. A visionary storyteller, Purver joins Poetica’s talented roster of artists specializing in award-winning live-action and post-production for commercials, music videos, and web content.

Purver possesses the distinct ability to use VFX to drive a powerful narrative, creating and implementing a lush and textural signature style that defines his work. However, while Douglas’ keen and inventive eye for visual effects is an ingrained feature of his output, he has also written and directed a live-action short, “Omar & His Skyhook” – a vivid and striking film which traveled the world on the festival circuit and earned him a spot in SHOOT Magazine‘s New Directors Showcase.

“I was immediately drawn to Douglas’ work,” says Managing Director Rachelle Madden. “His unique visual storytelling style is a perfect combination with Poetica’s team of VFX and CG artists, and this collaboration is bound to produce delightful results. I look forward to seeing this creative partnership evolve.”

The breadth of Purver’s commercial work has captivated audiences and garnered industry praise across the board for powerful visuals and expert execution. This reputation has already lead to work with brands such as Nokia, Sprint, Audi, Nike, and collaborations with some of the biggest agencies including, TBWA\Chiat\Day, Grey, Goodby Silverstein & Partners, and Wieden+Kennedy.

“Poetica has assembled a team that is committed to maintaining a high standard and continuing to grow,” says Purver. “With all of the talent they house under one roof, it gives me the freedom to concept and create with complete confidence in our collaboration and execution. They are precise in their operations but with the closeness of family and I’m happy to be joining them.”