Snooki on branding: They don't have to be famous to be brands

As they perceive it these side careers are independent from — and as important as — their status as reality-TV idols. As Ms. Polizzi put it: “I don’t care if I’m famous or not. I just want to have my brand.”

NYTimes : Party’s Over for Snooki and the Gang as ‘Jersey Shore’ shuts down. Snooki ain't worried though, having been used as a brand sabotage celebrity she probably reckons she's got enough fame to keep her going for a while, and she is arguably the most famous of the bunch (if rubbernecking & jawdropping counts, and is does just ask Kim Kardashian).

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.