STYLEPIT introduces a scrolling lookbook

Adland: 

Online fashion retailer Stylepit decided to create a lookbook to showcase all the cool brands they have on offer, so they created this nifty panning site.

Danish agency Uncle Grey took a phantom flex camera, put it on a track, and scrolled through a subway platform. There you could click on a highlighted person and see the article of clothing in color. It is a nice way to navigate, though my wifi is acting spotty today, so there was a lot of lag unfortunately. Just as well. I found more than a few things I could have bought.

Hey man, I'll take will power wherever it comes from.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.