Tool boosts its already considerable in-house interactive team with the addition of noted designer Michael Sevilla as associate creative director. A multidisciplinary creative specializing in direction, branding, print, and all things interactive, Sevilla brings a fascination with the convergence of art, design, music, technology and life to his new role.

An award-winning designer of numerous brands, applications and interactive websites, Sevilla has handled projects for big-name clients such as Converse and the NBA. He played an integral role in establishing Maven Creative, a start-up design and development studio. He also worked as art director at Tombras Group, where he secured two national ADDY gold awards and numerous local golds and best-of-show prizes.