YOLO is the first brand to use YO.

Adland: 

Well that didn't take long. YO, the new app which allows users to send one word - YO!
to their friends, now has its first ad concept. Israeli gift shop YOLO will award a free gift to each user that sends and receives a YO back, by presenting it in any of their shops. YOLO, by the way, just launched this May. It features pop merchandise and school accessories, so the kids will no doubt be using YO to get some free swag from YOLO.

Client: YOLO
The concept is by OPEN + twentythree.

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.