ASA lets gucci go

The jury is in : the Gucci pubic hair logo ad featured earlier gets okay from ASA! Unexpected.

LONDON (Reuters) - A Gucci advertisement featuring a woman with her pubic hair cropped in the shape of a letter "G" got the go-ahead from Britain's tough advertising watchdog on Wednesday. The ASA, which has a reputation for taking a harder line than its counterparts in other European countries, judged the advertisement was targeted at sophisticated, adult fashion magazine readers who would not be offended.

"The image was intimate rather than aggressive and... although it was likely to be considered tasteless by some readers, it was unlikely to cause serious or widespread offence," the ASA said in a statement.

Sixteen people had complained about the ad, arguing it was offensive and sexist, not to mention "indecent".