In Chobani’s latest spot from The Martin Agency and Caviar Director Jonathan Krisel, Oatmilk Is everywhere. It’s a modern art sculpture, the outfit everyone is talking about at the fashion gala, the new beverage of choice to dump on your football coach after a win — it’s taken the world by storm, you may have just missed it. And it’s also at your local grocery store.
In bringing this comically absurd oatmilk-filled world to life, Caviar partnered with The Roots Production Service for the shoot in Chile. Knowing that making comedy is more than a punchline, The Roots worked to create the many desperate and distinct sets required to build this exaggerated world of oats.
Credits:
Client: Chobani
Agency: Martin Agency
Production Company: Caviar
Production Service Company: The Roots
Director: Jonathan Krisel
Executive Producer: Tova Dann
Producer: Brian Cooper
Executive Producer Service Co.: Ariel Léon Isacovitch
Line Producer/Head of Production: Pancho Rojas Oyarzun
1st AD: Diego Medina
2nd AD: Diego Escobar
DOP: Jo Willems
1st AC: Rodrigo Nuñez
2nd AC: Rafael del Campo
DIT: Eduardo Contreras
Gaffer: Rodrigo Ramirez
Key Grip: Alejandro Medrano
Production Designer: Karina Carbonatto
Prop Master: Sergio Gualco
Stylist: Sol Montalvo
Hair & Makeup: Carolina Fernandez
VTR: Ricardo Calderón
Sound Mixer: Mauricio Labra
Making Of: Vicente Rosselot
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
