Jung von Matt, Zurich, show off the Smart cars biggest asset (hehe). The wee thing can park pretty much anywhere.
Copywriter, Sergio Penzo and Art Director Hisham Kharma are the team responsible for this billboard-squeeze. Neat that they got it in between two of the biggest car brands today as well.

Jung von Matt

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Comments (2)

  • Neaner's picture
    Neaner

    Same exact idea as in this old ad from Saatchi, Denmark. (by Thomas Thorstholm & Simon Woller)

    Sep 01, 2008
  • Dabitch's picture
    Dabitch

    Well sure, same idea but slightly different execution. This one has Smart car on teeny billboard.

    Nov 25, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.