"Strictly controlled ingredients."
"Onions taken out on request"
"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How w
"pickle in? Pickle out? Only you decide how you want your burger"

"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this is of course top secret."
Tray liners for Burger King in Germany.

"pickle in? Pickle out? Only you decide how you want your burger"

"Onions taken out on request"

"Strictly controlled ingredients."

Agency: .start, Munich Creative Directors: Marco Mehrwald, Thomas Pakull Art Director: Roland Raith Junior Art: Nina Zinnhobler Copywriter: Bernd Nagenrauft Illustrator: Christoph Hoppenbrock First published, November 2007.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.