He's back. Yes the man who invented the beach strut in an earlier commercial now appears in a shorter ad. He may be breaking the "no shirt" rule, but he does have shoes, so here he is on the patio, hanging. Flag flying high. Whatever's comfortable.

Music: Odetta "Hit or Miss" Client: Southern Comfort, Brown-Forman Agency: Wieden + Kennedy, New York Executive Creative Directors: Scott Vitrone + Ian Reichenthal Creative Directors: Scott Vitrone + Ian Reichenthal Copywriter: Nick Kaplan Art Director: Jeff Dryer Head of Content Production: Lora Schulson Producer: Alison Hill Head of Brand Strategy: Stuart Smith Digital Strategist: Marshall Ball Brand Strategist: Ben Alter Account Team: Karla Stewart Director of Business Affairs: Sara Jagielski Production Company: Biscuit FIlmworks Director: Tim Godsall Executive Producer: Holly Vega Managing Director: Shawn Lacy Line Producer: Rick Jarjoura Director of Photography: Edu Grau Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Post Producer: Sasha Hirschfeld Editorial Assistant: Ryan Steele VFX Company: Suspect VFX Executive Creative Diretor: Tim Crean VFX Supervisors: John Geehreng VFX Flame Artists: John Geehreng VFX CG Artists: Cedrick Gousse Producer: Tsiliana Jolson Telecine Company: CO3 Colorist: Tim Masick Mix Company: Heard City Mixer: Phil Loeb Sound Designer: Phil Loeb / Sam Shaffer Executive Producer: Gloria Pitagorsky Music Supervision Company: Good Ear Music Supervision Music Supervisor: Andrew Charles Kahn
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Comments (4)

  • Just wondering's picture
    Just wondering (not verified)

    Does anyone know who the actor is?

    Oct 23, 2012
  • coolrunner's picture
    coolrunner (not verified)

    Apparently, it's Mel Shampain.

    I don't know if that's a stage name - but that's the name currently being given credit for this commercial.

    Dec 30, 2012
  • coolrunner's picture
    coolrunner (not verified)

    Apparently, it's Mel Shampain.

    I don't know if that's a stage name - but that's the name currently being given credit for this commercial.

    Dec 30, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.