Curbing youth Speeding with Flash Driving Game

Adland: 

Youth speeding in New Zealand is a problem. So Clemenger BBDO and digital shop Resn set out to help the New Zealand Transport Agency do something about it.

Before playing Flash Driving Game you're prompted to sign up with Facebook. The goal is simple get to each gate as fast as you can. The driving is quite hard and when you get to the last stage of the game, you learn why the game is called Flash:
You crash. And your life flashes before your eyes through your Facebook photos. I tried it, and even though I knew it was coming, the results were still eye opening.

The response has exceeded The NZTA's expectations as twice the amount of kids signed up to play it than they expected.

Really nice job, guys.

Oh and if you like the music in the game, you can head over to Soundcloud and pick it up.

Comments (2)

  • AntDude's picture
    AntDude (not verified)

    Bah to Facebook!

    Jan 26, 2013
  • kidsleepy's picture
    kidsleepy

    Yeah I know I know, but honestly? In this context it is conceptually on point. It really is.

    Jan 26, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.