In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.
Agency: Fitzroy Amsterdam
Strategy: Jur Baart
Art director: Wouter Vanhaeren
Copywriter: Merlijn van Vliet
Production: 100% Halal Productions