Hi grandma!

Ad agency Translation put a new twist on the old state farm singing.

Ad agency: Translation
Chief Creative Director: Chris Cereda
Creative Director: Chris Cereda
Associate Creative Directors: Danielle Thornton and Emily Sander
Art Director: Slate Donaldson
Copywriter: Caitlin Harris
Production Company: Furlined
Director: Ted Paul


Comments (18)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm a sucker for the washed out industrial cinematography.

    Sep 22, 2012
  • Safierm's picture
    Safierm (not verified)

    Has anyone noticed how well the Grandma is cast and acted? Is it a voiceover to get that hackle raising feeling? The commercial is actually a negative call against having "Blah Blah" insurance but really gets the job done.

    Nov 07, 2012
  • Howard12's picture
    Howard12 (not verified)

    Good one

    Nov 12, 2012
  • AnonymousHoward's picture
    AnonymousHoward (not verified)

    Ok! Because she's not a skinny blond, no one will say it, but I think "Melinda" is hot! She's in flats, and as tall as both of the guys! Nice...

    Nov 18, 2012
  • tom tructon's picture
    tom tructon (not verified)

    What or who is the little kid waving at before his grandmother appears. He is looking to his left and seems to be waving at someone in the distance, but the only people to his left are the Agent and the guy in the other car and all four of them are right in a row.

    Dec 09, 2012
  • kidsleepy's picture

    I believe he was attempting to wave at the State Farm Insurance Agent, but no one explained to him how green screens, or blocking out scenes work.

    Dec 09, 2012
  • Dabitch's picture

    It's a bit of a shame that they left that in there.

    Dec 09, 2012
  • tom tructon's picture
    tom tructon (not verified)


    Dec 12, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The kid is waving at the agent when she appears. I think that little dude is really funny

    Dec 12, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I couldn't agree more is is thick tall and pretty! Just the way I like'em

    Dec 21, 2012
  • carlos k.c.'s picture
    carlos k.c. (not verified)

    he is hot, wish she would friend me.

    Dec 24, 2012
  • carlos k.c.'s picture
    carlos k.c. (not verified)

    she is hot ,wish she would friend me with her bio.

    Dec 24, 2012
  • carlos k.c.'s picture
    carlos k.c. (not verified)

    i think she's beautiful.

    Dec 24, 2012
  • Eric Mexico's picture
    Eric Mexico (not verified)

    Oh, yeah. Melinda is definitely a hottie!

    Jan 05, 2013
  • Call me MJ's picture
    Call me MJ (not verified)

    What is "Melindas" real name and Her info...she is a Hottie...nice n tall and very sexy!

    Jan 15, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Who is the boy in the commercial he sounds like jae head from the blindside?

    Jan 18, 2013
  • Moon Hawk-Watches's picture
    Moon Hawk-Watches (not verified)

    ... miss Melinda is a delightfully beautiful, REAL woman... abundant, fully grown and (in the words of Jimi Hendrix) "experienced"!
    ... i'd happily have her on my arm anywhere and anytime!

    Feb 23, 2013
  • ADitUPKALIFORNIJA's picture
    ADitUPKALIFORNIJA (not verified)

    What's up with the dial telephone the grandmother is on? Was this spot shot in Australia?

    Mar 02, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.