Raul Seixas was a legendary musician, and this song is too. This clip is six minutes long, as it is the first ever music video for “Metamorfose Ambulante”. The song was composed 40 years ago today, but the story is placed somewhere ten thousand years ago.

In the clip, a group of cavemen discover a time machine, from 2014, in their midst. They find modern technology like smart phones and computers - which have every lasting batteries, where can I get me some of this technology? - which transforms their lives.

Agẽncia Africa is responsible for the idea and concept development, while the film is produced by PBA Cinema and directed by Nico Perez Veiga.
This large-scale film production has been shot by a team of 75 professionals in Argentina's Sierra de la Ventana, where the landscape forms the perfect backdrop for conveying a story from the Stone Age.

Title: Walking Metamorphosis
Client: Telefonica|Vivo
Product: Institutional
Agency: Africa
Copywriters: Rafael Pitanguy and Marcos Almirante
Art Directors: Humberto Fernandez and Estefanio Holtz
Creative Directors: Rafael Pitanguy and Humberto Fernandez
Executive Creative Director: Sergio Gordilho
Agency Production: Rodrigo Ferrari/Patricia Melito
Client Services: Celina Esteves/ Cintia Hachiya/ Veridiana Efeiche/ Bia Andreucci
Planning: Ana Cortat / Marcio Beauclair / Mahira Oliveira
Media: Luiz Fernando Vieira/ Felipe Santos/ Gian Barbera/ Gabriel Roveri/ Tiago Lima
Production Company: PBA Cinema
Director: Nico Perez Veiga
Executive Production Brazil: Mayra Gama
Executive Production Argentina: Gaby Carcova
D.O.P.: Leandro Filoy
Editing: Marcela Truglio
Post Production Brazil: Diulle Fonseca and Andre Baltrusaitis
Post Production Argentina: Sebastian Lopez
Post Production: Post Reino Buenos Aires
Sound Production: SuperSonica
Production and mixing: Antonio Pinto / Luiz Vanzato
Client’s Approval (Telefonica|Vivo): Christian Mauad Gebara/Cristina Duclos/ Joao Bell/ Juliana Covino/ Juliana Bueno/ Juliana Paula
Client’s Approval (Samsung): Paula Costa/ Bruna Santalucia/ Fernanda Villa Lobos


Comments (2)

  • tom's picture
    tom (not verified)

    Hey, need help making a slogan. I’m trying to create a slogan for a golf company. This golf company is known for creating high fashion premium products. When looking at their golf products, they consider them 80% fashion, and 20 % innovation. They consider their brand similar to PUMA and a higher end brand such as Bentley cars. They really want to enthuse the fact that they make premium fashion oriented golf bags. Therefore, they are trying to position themselves differently to Nike and Underarm our in the sense that they are a fashion oriented sports brand. Altogether, they want a slogan that captures innovation and fashion combined. Any ideas?

    Feb 15, 2014
  • Dabitch's picture

    Yeah my first idea is: wanna discuss my day rate?

    Feb 15, 2014

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.