In a huge and hot apartment, a lovely looking young woman surrounded by mirrors decides to have an ice-cream. Not just any ice-cream, but an Extreme® cone. As she bites into it, her reflection doesn't have one, and so begins a dance through the rooms where the woman refuses to share even a dab of ice-cream with her own reflection. It's beautifully shot, and a tad sexual as the woman teases herself, and in the end very strange. I'm sure someone can write an essay on the woman's reflection not having any ice-cream and connecting this to anorexia somehow, but I don't have the energy for that. If you pardon me, it's too hot in here, I need to get some ice-cream and you can't have any. *licks cone teasingly*

AGENCY: JWT Paris
Executive Creative Director: Anne-Cécile TAULEIGNE
Art Director: Julien CHESNÉ
Copywriter: Eric AUVINET
Account Manager: Delphine LOYAUX
Account Executive: Eric LEDUBY
TV Producer: Patricia CHEMOUL
  
PRODUCTION
Director: Sébastien GROUSSET
Production Company: GANG FILMS
Director of Photography: Stuart GRAHAM
Executive Producer: Jean VILLIERS
Special Effects: DIGITAL DISTRICT
Production Designer: Alain VEISSIER & Koldo VALLES
Editor: Thierry HOSS
Sound Production: CREAMINAL

MUSIQUE
Lazy Sparks
- Artist: Yoggyone
Composer: Thomas Boichard


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Comments (2)

  • tankNZ's picture
    tankNZ (not verified)

    Great advertisement!

    May 13, 2014
  • ralph's picture
    ralph (not verified)

    Please, What's name of the model & agency?
    Thanks!

    Jul 15, 2015

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.