A sleek luxury car is driven around town by someone in an orange silk burqa. We see your usual shopping, a goldfish is bought, a visit to a café, a chat with a friend, intercut with flashes of a woman's face.

At the end comes the reveal. Her man looks so good in his Paisley fitted suit that she has to hide him from other women, in a burqa.
Cue controversy in 3...2...1

Actually, I really like it. The reaction from male colleagues here at Adland was the exact opposite. Courting controversy for controversies sake they said. I'm like : Did you see how gorgeous that suit makes him?

Agency: MAYD, Hamburg, Germany
Director: Alex Rank
Creative Directors: Behnaz Pakravesh, Bahador Pakravesh
Senior Copywriter: Susanne Pakravesh
Music: NIGHTKRAFT Sound Engineer: Tobias Sauer
Video Editor: Nikita Kronlund

Production Company: WilsonProject
Director of Photography: Joachim Zunke
Executive Producer: René Ahrens
Production Manager: John Tichatschek
Set Design: Thomas Wesselmann
Styling: Jacqueline Ziesmer / Julia Wu
Make-up: Fee Steinvorth / Katharina Schneider
Gaffer: Ingo Polster
Sound: Willem Hasse

Second Production Company: The Shack GmbH, The Soundshack GmbH


Comments (3)

  • mathew styles's picture
    mathew styles (not verified)

    Cool ad. I'm a man and i like it a lot. Hope my girlfirend don't hide me now after seeing this

    May 11, 2014
  • Marleen's picture
    Marleen (not verified)

    Yammy, that man in that suit...i would hide em too.

    May 11, 2014
  • fairuse's picture

    I see where the guys are all "yeah right" about the burqa. I was waiting for the expected reveal. Good use of symbols I said after pretty guy was let out. I totally missed the point on first look.

    Jun 10, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.