Slated for superbowl stardom, this ad was kept in reserve as an easter egg "secret spot" to view online after the game.

Ad agency: DDB Worldwide Chicago
Group Creative Director - Mark Gross
Creative Directors/writers - Chuck Rachford/Chris Roe
Producer - Will St. Clair
Director - Erich Joiner
Editor - Carlos Lowenstein - The Whitehouse.

Commercials: 
Country: 

Comments (10)

  • Plywood's picture
    Plywood

    This is so lame I cannot believe it.

    Bud Light spots continue to suck in '08.

    Feb 20, 2008
  • Wendall's picture
    Wendall

    I had a feeling an ad called "cut the cheese" would.....whoa, this thing required two writers?!

    Feb 20, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    And, hence the reason why it wasn't aired during the Super Bowl.

    Feb 20, 2008
  • Dabitch's picture
    Dabitch

    You're a tough crowd. The deadpan acting scores high for me, even if I didn't find the script too amusing, it's well done.

    Feb 20, 2008
  • Wendall's picture
    Wendall

    I don't know. It may have worked better if they'd worked more puns into it. After about ten seconds I was thinking "okay, cut the cheese equals farting. Ha ha. Move on".

    Feb 20, 2008
  • Dabitch's picture
    Dabitch

    yep, totally agree on that. more pinching loafs, dropping kids at the pool, I mean jesus there's millions of funny euphemisms out there. You could probably make a full length feature that could kill Beavis and Butthead if you collected them all in one script.

    Feb 20, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    You that critically comment on this ad are a bunch of idiot jackasses. This is a brilliant, clever, ad. Just because you don't like the beer, you berate yhe commercial. Get a life...and a sense of humor!!!!!!!!!

    May 22, 2011
  • Dabitch's picture
    Dabitch

    Did anyone prior to you say anything about the beer? No, they did not. Get some reading skills, you're projecting.

    May 22, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Anonymous Coward number 1 probably made the ad.

    May 23, 2011
  • Dabitch's picture
    Dabitch

    Or maybe he just really needs to cut the cheese.

    Jun 15, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.