Commercials work - when made in Taiwan

http://www.etaiwannews.com/Business/2003/07/17/1058404729.htm

Taiwan news tells the story of successful eBay ads in Taiwan. Taiwanese local online bidders doubled in June from the previous month, eBay stated proudly.

In the commercial, a man finally recovers his wife's antique vase that he had accidently broken, or rather he finds one just like it on eBay. To celebrate his victory he uncorks some champagne, and when the corck goes flying, it breaks the replacement vase.

"I believe eBay's growth in sales will be impressive," said Jeffery Noles, managing director of eBay Taiwan Co., who declined to reveal a specific figure. eBay entered the Taiwan market last year.

"As Taiwan's online shopping market is still in the development phase, I believe the market's got the potential for extensive growth in the future," he said.

People here increasingly getting used to buying things online, and Taiwanese youngsters are enjoying opening up virtual shops in cyber space, he explained as the reasons behind the gradually booming online auction business in Taiwan.